P&G USA's brands Gillette Venus and Olay have teamed up to introduce a new premium standard in shaving, the new Gillette Venus & Olay razor. Venus provides the new product with its five-blade technology, while Olay helps to avoid skin dryness with skin conditioners for shave gel bars.
The male international grooming brand Gillette celebrates diversity of facial hair styles by launching a new campaign, featuring three...
Christmas is coming, and of course brand owners have started planning as early as possible for the consumer season. With economic pressures and financial speculation still omnipresent, many brands are probably looking at this year's traditional prime-sales period with a boom or bust mentality.
P&G rolls out the first corporate brand marketing campaign in Australia and New Zealand. Using its corporate logo and the tagline 'Touching lives, improving life' P&G will promote its corporate image on a variety of its brands.
Procter & Gamble is going to develop e-commerce and has launched six new Facebook stores for its Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze brands.
Now, with AR being probably the most powerful advertising tool in the set of ‘reality' features used for promotion, let’s look back at another, traditional ‘reality’ promotional approach, which still works perfectly. TV commercials with their made-up plots, characters and dialogues can appeal for sure, but genuine emotions of real people are much more convincing. Building on the success of extremely popular reality programs, brands launch their own initiatives of this kind to entertain and educate audience while spreading the word about the goods—some of these projects are grandiose, the others are small-scale, but this format never leaves consumers untouched.
Gillette Venus has launched a lovely activity on Facebook revolving around the ‘daring’ theme. The brand encourages women all around the globe to commit to doing nice things every day and suggests them what simple actions they may take up to “spread the good.”
Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also step outside the product world and help compare lots of other things—sexes, automobiles, brothers, tastes, political parties, athletes and more—to help determine which of the two is better, stronger, messier, tastier, faster, more attractive, reliable, sportive, etc. In this overview, we won’t focus on serious ratings revealing carbon footprint or social impact, like Nike’s Environmental Apparel Design Tool, Timberland’s Eco Index or GoodWill’s rating—instead, as tribute to April Fool’s Day, which was celebrated last Friday, we will focus on humorous and tongue-in-cheek projects.
