The male international grooming brand Gillette celebrates diversity of facial hair styles by launching a new campaign, featuring three new brand ambassadors, musician and fashion designer André 3000 Benjamin, actors Gael García Bernal and Adrien Brody, who have their own authentic styles. The celebrities will help the brand present Gillette Fusion ProGlide Styler, a new 3-in-1 styling tool for men with facial hair (only in North America there are nearly 40 percent of them) who regularly use multiply items such as trimmers, razors and scissors to keep their hair style as it should be. The new tool is designed to simplify this boring and complicated routine.

Now, with AR being probably the most powerful advertising tool in the set of ‘reality’ features used for promotion, let’s look back at another, traditional ‘reality’ promotional approach, which still works perfectly. TV commercials with their made-up plots, characters and dialogues can appeal for sure, but genuine emotions of real people are much more convincing. Building on the success of extremely popular reality programs, brands launch their own initiatives of this kind to entertain and educate audience while spreading the word about the goods—some of these projects are grandiose, the others are small-scale, but this format never leaves consumers untouched.

Comparison stands behind any considered choice, and any confident global brand tends to provide its consumers with an opportunity to examine both the positive and negative sides of their products—and sometimes weigh its offerings against goods by other manufacturer. Sometimes, companies also step outside the product world and help compare lots of other things—sexes, automobiles, brothers, tastes, political parties, athletes and more—to help determine which of the two is better, stronger, messier, tastier, faster, more attractive, reliable, sportive, etc.  In this overview, we won’t focus on serious ratings revealing carbon footprint or social impact, like Nike’s Environmental Apparel Design Tool, Timberland’s Eco Index or GoodWill’s rating—instead, as tribute to April Fool’s Day, which was celebrated last Friday, we will focus on humorous and tongue-in-cheek projects.

Music icon, actress, designer, philanthropist Jennifer Lopez, the ultimate modern goddess, became the one and only Venus Goddess. As the brand’s first-ever global ambassador, she’ll inspire women around the world to “reveal the goddess in you,” which means feeling their most confident, powerful and beautiful, inside and out. Lopez—and her amazing legs— will star in all elements of brand’s 2011 holistic marketing campaign, supporting the total brand portfolio that includes TV and print advertising, public relations, digital, social media and in-store communications.

Gillette, a brand owned by P&G, is taking the next step in its promotional campaign for its products, namely Fusion ProGlide. After the series of TV commericals starring Thierry Henry and Roger Federer that brought even more success to both the athletes and the brand, Gillette unveils the next series of its ads starring male celebrities.