Music icon, actress, designer, philanthropist Jennifer Lopez, the ultimate modern goddess, became the one and only Venus Goddess. As the brand’s first-ever global ambassador, she’ll inspire women around the world to “reveal the goddess in you,” which means feeling their most confident, powerful and beautiful, inside and out. Lopez—and her amazing legs— will star in all elements of brand’s 2011 holistic marketing campaign, supporting the total brand portfolio that includes TV and print advertising, public relations, digital, social media and in-store communications.
Gillette, a brand owned by P&G, is taking the next step in its promotional campaign for its products, namely Fusion ProGlide. After the series of TV commericals starring Thierry Henry and Roger Federer that brought even more success to both the athletes and the brand, Gillette unveils the next series of its ads starring male celebrities.
The theme of sibling rivalry, which was employed in the summer Stella Artois TV advert, is now explored by Gillette. The male grooming brand has launched a nice campaign featuring two identical brothers, twins George and Dean Georgiades, who can be distinguished only by beard—the first has it and the second is clean shaven. The two men will take part in a series of challenges which will help determine if guys look more attractive with facial hair.
Procter & Gamble and NFL announced the launch of "Take it to the House," the company's 2010 platform for its official National Football League sponsorship, which began in 2009. The program extends Procter & Gamble's Official Locker Room Products of the NFL campaign from 2009 and adds multiple elements designed to resonate with football fans of all levels.
Looking for the ultimate summer job? Gillette has just that with the announcement of the “Ultimate Summer Job” contest. Earnings of $50,000 for the summer truly makes for a satisfying job.
Gillette Venus is teaching young ladies how to attract attention of guys and be queens of the situation. The brand has launched its “Dating School” on the Gillettevenus.ru website, where it gives tips on how to arrange a date and what to do after it. The Russian-speaking visitors can read articles and share their own ideas on the forum as well as have fun playing a variety of games on the dating theme.
Procter & Gamble Russia has announced the introduction of the Gillette Fusion ProGlide shaving system, a significant advancement in shaving performance and comfort, along with the Gillette Fusion ProSeries, which is an advanced range of the skincare products for men.
Gillette, the world's leading male grooming brand, will make its New York Fashion Week debut at Bryant Park on February 11, as part of a creative partnership with acclaimed menswear collection Duckie Brown.