
For the launch of a unique special edition of Beefeater London Dry Gin in Sweden, Beefeater invites the Swedish consumers to show off their creativity and love for London by entering a cocktail and design competition for the new Beefeater bottle.
10 January 2012

Bombay Sapphire and Russell & Danny Simmons’ Rush Philanthropic Arts Foundation have announced winners of the Bombay Sapphire Artisan Series.
12 December 2011

As 2012 quickly approaches, brands are busy creating unique, charming and memorable experiences for...
8 December 2011

Beefeater London Dry gin brand celebrates the 2011 holiday season with a limited edition carton to support the global off-trade sector.
28 November 2011

From late November, seekers of imaginative gifts will have the chance to purchase one of the limited edition must-haves of the season—the Bombay Sapphire ‘Keepsake’ designed by luxe homeware designers House of...
16 November 2011

Bombay Sapphire Design Discovery Award has announced the top ten finalists for its ninth annual competition in Australia.
24 October 2011

As part of its Imagination Series, Bombay Sapphire is launching the Bombay Sapphire Series, an exclusive range of events in collaboration with the leading creatives in the UK.
29 July 2011

G&J Greenall’s London Dry Gin is celebrating its 250th anniversary with a new look and repositioning strategy courtesy of brand and design consultancy, Dragon Rouge.According to David...
26 July 2011

On June 9, Bombay Sapphire made the situated on the Thames bank...
10 June 2011

Bombay Sapphire, Russell & Danny Simmons' Rush Philanthropic Arts Foundation and Complex Media joined forces to continue with Bombay Sapphire Artisan Series...
9 June 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
