
Bacardi Brown-Forman Brands rolls out a new marketing campaign in the UK to boost sales of its products this summer. The cross-promotional campaign called ‘Drinks Made Easy’ that launches on May 21 will be overseen by shopper marketing specialist
15 May 2012

Bombay Sapphire and Tribeca Film Festival have launched a competition for emerging filmmakers for the chance to make their own short film.
30 April 2012

Bombay Sapphire has launched of a series of digital tools and rewards to help 2012 Tribeca Film Festival (TFF) visitors to navigate easily through the festival, which runs April 18 to 29.
20 April 2012

Traditionally, February of a leap year (and 2012 is one of them) is a month of reversed relationship as women can freely propose to a men on the last day of month. While Renault is supporting only ladies by encouraging them...
21 February 2012

For the launch of a unique special edition of Beefeater London Dry Gin in Sweden, Beefeater invites the Swedish consumers to show off their creativity and love for London by entering a cocktail and design competition for the new Beefeater bottle.
10 January 2012

Bombay Sapphire and Russell & Danny Simmons’ Rush Philanthropic Arts Foundation have announced winners of the Bombay Sapphire Artisan Series.
12 December 2011

As 2012 quickly approaches, brands are busy creating unique, charming and memorable experiences for...
8 December 2011

Beefeater London Dry gin brand celebrates the 2011 holiday season with a limited edition carton to support the global off-trade sector.
28 November 2011

From late November, seekers of imaginative gifts will have the chance to purchase one of the limited edition must-haves of the season—the Bombay Sapphire ‘Keepsake’ designed by luxe homeware designers House of...
16 November 2011

Bombay Sapphire Design Discovery Award has announced the top ten finalists for its ninth annual competition in Australia.
24 October 2011
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

