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Spain and the UK will be the first markets to see the rollout of the new gin produced by Chivas Brothers under the Beefeater Burrough’s Reserve brand name.

Bombay Sapphire has released a new limited edition gift packs designed by Webb deVlam which had developed five previous pack design for Bombay Sapphire Global Travel Retail. The innovative Electro Global Travel Retail pack sparkles with lights when you pick it up due to electroluminescent ink.

Diageo-owned Gordon's Gin has recently unveiled two beautiful limited edition collections, which are the result of collaboration with world famous British designer, Sir Terence Conran.

Beefeater Gin has created a London-branded taxi which embellishes the entrance of Scandlines’ Bordershop in Puttgarden, Germany.

As many other brands including P&G and Virgin Atlantic, Bombay Sapphire gin has launched a limited edition ‘This is London’ gift pack celebrating the city of London.

Bombay Sapphire is getting ready to build its new distillery.

Hendrick's Gin has embarked on a unique journey across the US to introduce its bizzare retro and fairy-tale style to the people in Houston...

This summer, due to the London 2012 Summer Olympics and the Queen’s Diamond Jubilee, a range of brands got a touch of britishness. London, as the epicenter for this summer events, has become the major source of inspiration for designers—the style, culture and history of the capital are the trending themes of the new packaging designs. Beefeater, which is originally a London product, highlighted its connection with the capital by launching the Beefeater Inside London Limited Edition bottle, designed by Coley Porter Bell.