
Glenfiddich announced the launch of limited edition Glenfiddich 40 Year Old bottles of single malt whisky. The previous collections of the drink received many awards in its field. It is the 6th set of Glenfiddich 40 Year Old, and only 600 will be presented on the...
6 April 2010

The renowned Scotch distillery Glenfiddich has introduced two vintage limited-edition whisky varieties to the Russian consumers -- Glenfiddich Vintage Reserve 1977 and Glenfiddich Vintage Reserve 1976.
19 February 2010

First foot, haggis and “uisge beatha” (a Scottish Gaelic word combination later transformed into a term ‘whisky’) are Scottish must-haves that can be adopted by anyone who wants to add something new to the traditional New Year celebrations. With the Glenfiddich it will be...
24 December 2009

The 20th Mucis Awards, annually supported by one the most famouse single malt Scottish whisky brands - Glenfiddich, took place in Blair Castle, Perthshire, UK.Through years, the competition has gained as high reputation as Grammy of the of traditional...
10 November 2009

The ninth year in a row, the Glenfiddich Artists in Residence programme has gathered all over the world some talanted modern artists providing them an original setting, space and community to work in.This year, eight artists - Arabella Campbell from Canada,...
28 October 2009

The winners of one of the most prestigious Scottish Awards will be announced soon - Glenfiddich Spirit of Scotland Awards.The manufacturers of Glenfiddich, one of the most popular single malt whiskies in the world, have always used the creative approach to things...
27 October 2009

As Moodie Report reports, on September 17 the first bottle of an exclusive luxury Glenfiddich 50 YO collection was sold at Paris Charles de Gaulle...
21 September 2009

The idependent family distillery William Grant & Sons has unveiled the new Christmas packaging fir its flagship traditional single malt scotch whisky - Glenfiddich 12 YO, 15 YO and 18 YO.Previously in July we arote about the packaging design update...
11 September 2009

As we wrote previously, this August Glenfiddich has unveiled one of the most expensive releases - Glenfiddich 50 Year Old at GBP 10,000 for a bottle.The packaging of the bottle is reflective of its luxurious palette and price...
4 September 2009

William Grant & Sons will represent the new Glenfiddich 50 Year Old single malt Scotch whisky. This will be the higher-priced offer - GBP10,000 (US$16,500) per bottle available at selected duty-free shops.
31 July 2009
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

