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  • Godiva Unveils a New Concept for Its Global Retail Stores

    Godiva Unveils a New Concept for Its Global Retail Stores

    Design of venue locations is as important as the look of the product itself, and knowing that celebrated international brands from time to time revamp the store design of its major retail stores (Nike, Converse, Burger King and Levi’s to name a few).

    8 March 2011

  • Godiva Gives Love before Valentine's Day

    Godiva Gives Love before Valentine's Day

    The famous  chocolate brand Godiva is encouraging its fans to share love through the specifically created mini-site Godiva Give Love. It gives the users a chance to send a virtual Valentine card today and automatically...

    28 January 2010

  • Godiva Introduces a New Coffee Line

    Godiva Introduces a New Coffee Line

    Godiva Chocolatier launches a new set of seven coffee products, which are available in both flavored and regular varieties. The new specialties are based on a blend of high-quality 100 percent Arabica medium roast beans with the world-famous flavors of Godiva's delicious...

    13 November 2009

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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