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Sustainable Brands Conference 2012
  • Orkney's Dark Island Reserve by Good Creative

    Orkney's Dark Island Reserve by Good Creative

    UK based consultancy Good Creative designed the range of Orkney Brewery products and the iconic Dark Island Reserve beer. Orkney is one of the oldest communities on the planet, so 5000 YEARS IN THE MAKING became...

    9 October 2008

  • William Lawson whiskey

    William Lawson whiskey

    8 September 2008

  • Good creative launghes BTL whiskey campaign

    Good creative launghes BTL whiskey campaign

    After 18 months of hard work design agency Good Creative finally have the finished package design for Bacardi Global Brands’ William Lawson’s Scotch Whisky. The company has tasked Good Creative with creating its below-the-line campaign following its relaunch into the marketplace...

    3 September 2008

  • Pure Collection: ‘Elegance With A Twist’

    Pure Collection: ‘Elegance With A Twist’

    London-Glasgow branding agency Good Creative made re-branding for the leading British cashmere retailer Pure Collection. The agency also developed design for clothing labels and gift boxes, as well as for the laundry detergent Cashmere Wash. There's something so striking about the...

    28 July 2008

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Call for interviewees 2012

Tell us your story and be heard by Popsop global 200,000 reader audience!

To schedule an interview, email at talktome@popsop.com

Call for interviewees 2012

Interview

Interview

Trends

Top 10 consumer trends in 2012

Research by Euromonitor International

Trends

Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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