
UK based consultancy Good Creative designed the range of Orkney Brewery products and the iconic Dark Island Reserve beer.Orkney is one of the oldest communities on the planet, so 5000 YEARS IN THE MAKING became...
9 October 2008

After 18 months of hard work design agency Good Creative finally have the finished package design for Bacardi Global Brands’ William Lawson’s Scotch Whisky.The company has tasked Good Creative with creating its below-the-line campaign following its relaunch into the marketplace...
3 September 2008
London-Glasgow branding agency Good Creative made re-branding for the leading British cashmere retailer Pure Collection.The agency also developed design for clothing labels and gift boxes, as well as for the laundry detergent Cashmere Wash. There's something so striking about the...
28 July 2008
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

