latest in Google

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  Google Helps Measure Mobile ROI with the New "Full Value of Mobile" Suit

  Technology  Mar 27, 2013

  Since mobile ad revenues are on the rise now, Google is developing a new tool, “Full Value of Mobile,” designed to help marketers understand the full picture of mobile’s correlation with both off- and online sales, as well as measure its ROI accurately.

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  Google Chrome's World Wide Maze Experiment Turns Websites into Platforms for Playing a Digital Pinball Game

  Technology  Mar 26, 2013

  Google unveils its latest Chrome Experiment that gives any online destination a gaming touch. With World Wide Maze, any website in the Chrome browser can be turned into a 3D pinball maze, which pops-up on the screen of a desktop or a laptop. To navigate a virtual ball through the maze, one is asked to use a mobile device that works as a controller.

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  Google Considering to Launch the "Digital Publishing Innovation Fund" in the UK

  Technology  Mar 25, 2013

  Google is planning to provide British news publishers with an opportunity to increase their online revenues. Last month, the company launched the Digital Publishing Innovation Fund in France, and now it is set to introduce a similar project to the UK. These perspectives were outlined by Google’s Executive Chairman Eric Schmidt during his recent interview at the Big Tent Activate Summit in New Delhi, India.

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  Google Launching the Note-Taking Google Keep; Set to Discard Google Reader

  Technology  Mar 21, 2013

  The service works in a similar fashion as Evernote and is accessible from both desktop and mobile devices.

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  Knowledge Bank for the Digital Industry: Google Introduces Think Insight to Collect Their Research Findings Online

  Advertising  Mar 18, 2013

  The new platform provides market industry insiders with timely updates on what’s going on in the industry, invites them to read interviews with experts and latest researches in digital marketing, view infographics and case studies, and more.

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  Google and adidas Have Unveiled a Talking Shoe, Not for Sale

  Technology  Mar 11, 2013

  After launching a limited set of its revolutionary Glass to a select number of consumers, Google have made another contribution to the wearable electronics trend. The tech giant has partnered with adidas to create a pair of shoes that come to be a true walking-and-talking sneaker. The digitally-enhanced product was unveiled at the SXSW Conferences&Festivals, taking place in Austin, TX, March 8-17.

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  Google Launches the Art, Copy & Code Project to Tweak Advertising with Digital Tools

  Technology  Mar 8, 2013

  Google has launched a new project Art, Copy & Code, which aims to infuse advertisement of global brands with the latest digital technology. The new effort comes as a follow-up to the last year’s successful initiative Project Re: Brief that recreated some of the most iconic advertising campaigns of such brands as Volkswagen, Burberry and adidas, with innovative tech tools.

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  Fortune Has Published the List of 50 World's Most Admired Companies

  Business  Mar 1, 2013

  Apple is No.1 on list for the sixth straight year. In the top, the i-devices manufacturer is followed by Google, Amazon, Coca-Cola and Starbucks.