
Based on a creative pitch SABMiller/Royal Grolsch has decided to select CARTILS as their design partner for both Grolsch International and Grolsch the Netherlands.The selection...
27 May 2011

In the world of beer brands, Stella Artois and Grolsch are recognized cinema addicts...
25 April 2011

The story of close relationship between brands and cinematography started nearly at the same time as the cinema itself was born—in the beginning of the movie era, the big companies promoted their products though short clips which were screened before movies. Now it’s not that easy to tell...
28 March 2011

Stender, the brand name of the popular low-alcohol beer by Grolsch from the early 1990s, is coming back, Naturally, it will return in the characteristically green Grolsch bottle and with...
13 January 2011

This festive season, beer brands are demonstrating their dedication to classical Christmas songs and creating their own modern versions of festive tunes. Grolsch has recently unveiled its own adaptation of the 'Oh, Christmas Tree' ('O Tannenbaum') carol—the best known version...
9 December 2010

What do you need to have a nice relaxed evening? A great movie, a company of friends and perfect beer. Following this concept, Grolsch partnered with indie film magazine Little White Lies from the UK to open a cinema club, called
27 August 2010

This summer, Grolsch features the “Cool*Hotline”, sending refreshing sudsy aid to those that need it. The campaign, the “Cool*Season” has a motorized scooter with a refrigerated sidecar...
28 June 2010

Grolsch is continuing its digital campaigns to attract more new customers and please the loyal beer-drinkers. The brand is introducing the large-scale Gosch! Taste Amplified project to deliver the audience the enthralling activities with the...
29 January 2010

Anthem Worldwide, a Schawk (NYSE:SGK) Strategic Design Company, whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and...
10 December 2009

Grolsch and the New Art Dealers Alliance (NADA) revealed that contemporary artist Olaf Breuning is the winner of...
4 December 2009
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
