Grolsch Premiers 'The Fourth Dimension’ Film Created on the Grolsch Film Works Platform
While the Stella Artois lager brand is celebrating cinema spirit with its promotional initiatives ahead of the Cannes Film Festival, Grolsch has stepped into the art-house filmmaking world with
23 April 2012
Grolsch and CARTILS Reveal New Design for Grolsch Packaging
Grolsch and CARTILS have revealed the new graphic design for all bottles, cans and other packaging for the iconic Grolsch brand...
24 February 2012
CARTILS Wins Pitch on Grolsch
Based on a creative pitch SABMiller/Royal Grolsch has decided to select CARTILS as their design partner for both Grolsch International and Grolsch the Netherlands. The selection...
27 May 2011
Grolsch Celebrates Aspiring Filmmakers through Its 'Grolsch Film Works' Program
In the world of beer brands, Stella Artois and Grolsch are recognized cinema addicts...
25 April 2011
Brands and Cinema: Lights, Camera, Action!
The story of close relationship between brands and cinematography started nearly at the same time as the cinema itself was born—in the beginning of the movie era, the big companies promoted their products though short clips which were screened before movies. Now it’s not that easy to tell...
28 March 2011
Grolsch Re-launches Low-Alcohol Stender
Stender, the brand name of the popular low-alcohol beer by Grolsch from the early 1990s, is coming back, Naturally, it will return in the characteristically green Grolsch bottle and with...
13 January 2011
Grolsch and 'Swingtop Philharmonic Orchestra' Created a New Adaptation of a Famous Carol
This festive season, beer brands are demonstrating their dedication to classical Christmas songs and creating their own modern versions of festive tunes. Grolsch has recently unveiled its own adaptation of the 'Oh, Christmas Tree' ('O Tannenbaum') carol—the best known version...
9 December 2010
Grolsch Invites the UK Residents to Watch a Movie
What do you need to have a nice relaxed evening? A great movie, a company of friends and perfect beer. Following this concept, Grolsch partnered with indie film magazine Little White Lies from the UK to open a cinema club, called
27 August 2010
Grolsch Keeps The Netherlands Cool
This summer, Grolsch features the “Cool*Hotline”, sending refreshing sudsy aid to those that need it. The campaign, the “Cool*Season” has a motorized scooter with a refrigerated sidecar...
28 June 2010
Grolsch UK Launched 'Gosch! Taste Amplified' Campaign
Grolsch is continuing its digital campaigns to attract more new customers and please the loyal beer-drinkers. The brand is introducing the large-scale Gosch! Taste Amplified project to deliver the audience the enthralling activities with the...
29 January 2010
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