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  • Grolsch Replaces Champagne with Cheersch

    Grolsch Replaces Champagne with Cheersch

    Grolsch presents the recognizable popping sound of its swingtop bottle as a great alternative for uncorking the bubbly. The swingtop is available in a special gift edition so everyone will be able to raise a festive glass during the holiday season.

    30 November 2009

  • Grolsch Unveiles Its Charismatic Personality in Russia

    Grolsch Unveiles Its Charismatic Personality in Russia

    This November Russian consumers will see the new ad campaign created for Grolsch beer (SABMiller Plc) by Deluxe 361 agency.It unveiles the brand philosophy using different moments of Grolsch history. The slogans like "Realy be, not seem to be", "Actions, not...

    18 November 2009

  • Grolsch Blond Cans

    Grolsch Blond Cans

    16 October 2009

  • Off-trade launch of Grolsch Blond in UK

    Off-trade launch of Grolsch Blond in UK

    Today, October 9, SABMiller announced the off-trade launch of Grolsch Blond in UK. It is available to British consumers in 6x275ml bottles and 4x440ml can packs.

    9 October 2009

  • New ad campaign for Grolsch in UK

    New ad campaign for Grolsch in UK

    A new £13 million poster, magazine and online campaign for Grolsch's swingtop bottles starts this week in UK. It was created by The Leith Agency.A campaign's tagline says: "Taste Amplified.""The...

    6 October 2009

  • SABMiller launches new campaign for Grolsch

    SABMiller launches new campaign for Grolsch

    SABMiller announced a new ad campaign for its international beer brand Grolsch.It is based on "The Mark" - an intriguing symbol contained in the Grolsch logo. The image of "The Mark" will be widely used in brand's events, outdoor advertising, television...

    2 October 2009

  • SABMiller launches Grolsch in Russia

    SABMiller launches Grolsch in Russia

    SABMiller Russia, a subsidiary of world-leading brewer SABMiller, is to begin local production of Grolsch, making the brand accessible to a wider range of consumers.

    27 August 2009

  • Grolsch will be sold and serve in the air

    Grolsch will be sold and serve in the air

    SABMiller International and British Airways have come to an agreement under which the premium imported Grolsch lager for 3 years will be served onboard of BA aircraft and listed in BA’s premium lounges and international terminals.Grolsch...

    26 August 2009

  • Grolsch surprises Amsterdam with special Uitmarkt swing-top bottle

    Grolsch surprises Amsterdam with special Uitmarkt swing-top bottle

    Brewing company Grolsch will launch a limited edition of its swing-top bottle as a part of Uitmarkt cultural events sponsorship on the 28th, 29th and 30th of August.

    24 August 2009

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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