Grolsch will be sold and serve in the air
SABMiller International and British Airways have come to an agreement under which the premium imported Grolsch lager for 3 years will be served onboard of BA aircraft and listed in BA’s premium lounges and international terminals. Grolsch...
26 August 2009
Grolsch surprises Amsterdam with special Uitmarkt swing-top bottle
Brewing company Grolsch will launch a limited edition of its swing-top bottle as a part of Uitmarkt cultural events sponsorship on the 28th, 29th and 30th of August.
24 August 2009
A Grolsch party in Paris
Grolsch, the Dutch beer brand, is going to have the Grrrrr Block Party again. This year it will take part on October 2, in Paris — from 18 pm and into the morning.
20 August 2009
Grolsch gave a "concert on roof" in Amsterdam
The Dutch beer brand Grolsch with a famous Amsterdam band Moke and internationally renowned artist and music producer Junkie XL gave a special performance on a roof in the middle of downtown Amsterdam on July 31th. They have gathered here for the...
7 August 2009
Grolsch introduced new cans with thermosensitive Cool meter
Grolsch has introduced the new ‘Cool meter’ on their cans in the Netherlands, using a recently developed Thermochromic ink. This temperature sensitive ink, which has been developed in partnership with Rexam, indicates when the beer inside is cold enough to...
31 July 2009
Grolsch launched 'Walk The Line' app for iPhone
Dutch beer brand Grolsch has launched an iPhone application invented and adapted by London-based Marvellous. It is called ‘Walk the Line' and aims to promote responsible drinking practice among users, especially music festivals visitors this summer. The app helзs...
17 July 2009
Grolsch encourages consumers to make films about beer cooling tips
Grolsch beer brand continues its Grolsch COOL promotional campaign calling on the battle against warm cans of beer. Now the brand offers to become consumers to become their own film producers. They can upload their...
16 July 2009
Grolsch SwingArt Program 2009: call for entries
New Art Dealers Alliance (NADA) collaborates with Grolsch SwingArt Program to support contemporary art with the commission of limited edition label artwork for iconic Grolsch Swingtop bottle. Grolsch, the official beer of contemporary art, continues...
2 June 2009
Grolsch starts COOL campaign this summer
At the start of the ‘cans of beer season' in The Netherlands - Queen's Day - Grolsch offers the solution to lukewarm cans of beer: ‘COOL'. With COOL, Grolsch will help the consumer enjoy delightfully cold cans of beer. Consumers can keep their cans of beer cool...
5 May 2009
Grolsch to brew Miller Genuine Draft
SABMiller has confirmed that its Grolsch brewery will produce Miller Genuine Draft for the Irish market, replacing a contract with Heineken Ireland. Netherlands-based Grolsch, which was bought by SABMiller last year for EUR816m (US$1bn), will begin...
5 March 2009
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