To drive its philanthropic campaign “Chime for Change” to teh new heights, Gucci is rolling out a new fragrance-centric effort that aims to bring new contributions to the campaign.
The event will convene engineers, product designers and project managers who will develop mobile applications to support girls and women globally.
The mission of the initiative is “Education. Health. Justice. For every girl. Every woman. Everywhere.”
Gucci has rolled out a banner ad that can be pinned on Pinterest with one click. The ad demonstrating Gucci shoes and the call to shop at gucci.com features a small ‘Pin it’ button.
Gucci has announced a new Sustainable Soles Fall collection that features eco-friendly men's and women's footwear designed by Frida Giannini, Gucci’s creative director.
To mark its 90th anniversary, Gucci has opened the Gucci Museo in the heart of Florence, Piazza della Signoria.
Fiat’ s new 500C by Gucci model is hitting both Europe and the US even before its on markets for sale. The coming New York's Fashion Week will feature the red-and-green-stripped car, while the model will be available in limited quantities late 2011. In Europe Fiat has launched an all-European tour on August 19 and will be travelling through big cities till the end of October.
Vogue launches the 2011 Fashion’s Night Out tomorrow. The international event will take place in 17 countries worldwide.