Guinness Storehouse Has Launched a Smartphone App

Guinness Storehouse, a popular visitor attraction in Ireland, has launched a new mobile phone application that allows users to enhance their Guinness Storehouse experience.

25 January 2012

Guinness Launched the ‘Black and White’ Christmas Push in the UK

To spice up the holiday season and remind adult consumers that Christmas is a great time to drink and...

14 December 2011

Arthur Guinness Fund 2012 Waiting for Irish Applicants

Guinness & Co has announced the application process for Arthur Guinness Fund 2012 open. The program subsidizes social enterprises in Ireland with sums between €50,000 and €100,000 to help move their ventures forward.

3 November 2011

Irish for a Day

Hoisting a pint of Guinness beer has become synonymous with celebrating St. Patrick’s Day, “the friendliest day of the year.” What is it about Guinness—this creamy black liquid with froth on top — that makes the brand so unique and enables it to unite the world and turn everyone Irish, if only for a day?

Fred Richards, Interbrand

17 March 2011

Guinness Encourages U.S. Fans to Take a Time Out from Work on March 17

This year, St. Patrick's Day and the first round of March Madness 2011, a bracket-busting basketball action, both occur on March 17, and Guinness, the boldest of beers, is calling on consumers to be bold by taking the day off from work to catch every minute of basketball while...

11 March 2011

Guinness Teaches How to Share Happiness on St. Patrick’s Day

Ahead of St. Patrick’s Day (March 17), Guinness has released a series of tongue-in-cheek adverts, encapsulating the theme of sharing happiness...

7 March 2011

Brands and the City, Part #3

In the third and the final chapter of our Brands and the City overview, we focused on brands’ projects which helped enrich city canvas and add more elements to the metropolitan life...

28 February 2011

Guinness, Heinz and Jameson Get Ready for St Patrick’s Day with New Products

Ahead of the upcoming St Patrick’s Day (17 March), brands are busy launching new products and editions to celebrate the big holiday. The Guinness beer and the Jameson whisky are traditionally considered as the most Irish trademarks, and they just couldn’t...

1 February 2011

New Viral Video from Guinness: ‘Jingle Bells’ with a Beer Twist

With less than 20 days left until Christmas, brands are presenting their own versions of the iconic ‘Jingle Bells’ carol, and each of them adds something special to the well-known song. Guinness GB teamed up with famous British 'electro folk' musician...

7 December 2010