Pantene widens its list of top celebrities that includes Liv Tyler, Naomi Watts and other stars by signing Zooey Deschanel...
L'Oreal has announced the launch of its Global Hair Research Centre located in Paris Saint-Ouen. The Centre offers Research & Innovation programs (R&I) including hair coloring, hair care, styling, and perms, smoothing or straightening.
Independent media planning and buying agency AdConnection has created a partnership between global hair extension brand Cinderella Hair and All about Amy, the new Channel 5 reality show.
P&G rolls out the first corporate brand marketing campaign in Australia and New Zealand. Using its corporate logo and the tagline 'Touching lives, improving life' P&G will promote its corporate image on a variety of its brands.
Wella Professionals' Global Creative Directors, Eugene Souleiman (Care & Styling) and Josh Wood (Color) teamed up again, as they do it every year, to identify four emerging hair trends.
Pantene signed actress and model Liv Tyler to join the iconic shampoo brand as a new UK ambassador. Its revamped Pro-V line is set to launch on November 1.
Dew Gibbons has designed a special edition Herbal Essences shampoo and conditioner across the newly launched Smooth and Soft range.
In November, Schwarzkopf Professional started the new social initiative ‘Shaping Futures,’ which is a new worldwide charity initiative that sees Schwarzkopf Professional partnering with leading non-profit organisation SOS Children’s Villages and volunteer hairdressers, in order to introduce disadvantaged youth to the craft and livelihood potential of hairdressing.