AdConnection Secures Cinderella Hair Sponsorship for New Reality Show ‘All About Amy’

Independent media planning and buying agency AdConnection has created a partnership between global hair extension brand Cinderella Hair and All about Amy, the new Channel 5 reality show. ...

1 December 2011

P&G Rolls out the First Corporate Brand Marketing Campaign in Australia and New Zealand

P&G rolls out the first corporate brand marketing campaign in Australia and New Zealand. Using its corporate logo and the tagline 'Touching lives, improving life' P&G will promote its corporate image on a variety of its brands.

11 November 2011

Wella Professinals Has Identified Four Hair Trends 2012

Wella Professionals' Global Creative Directors, Eugene Souleiman (Care & Styling) and Josh Wood (Color) teamed up again, as they do it every year, to identify four emerging hair trends.

1 November 2011

Liv Tyler Is a New Pantene's Ambassador in the UK

Pantene signed actress and model Liv Tyler to join the iconic shampoo brand as a new UK ambassador. Its revamped Pro-V line is set to launch on November 1.

6 October 2011

Herbal Essences Special Edition Has Got Fruity Design

Dew Gibbons has designed a special edition Herbal Essences shampoo and conditioner across the newly launched Smooth and Soft range.

25 February 2011

Schwarzkopf Professional Starts Social Initiative

In November, Schwarzkopf Professional started the new social initiative ‘Shaping Futures,’ which is a new worldwide charity initiative that sees Schwarzkopf...

13 December 2010

Pantene to Kick Off the First Reality TV Ad in the US

To commemorate its global relaunch with a New Pantene (customized solutions for Fine, Medium-Thick, Curly, and Color-Treated hair), an iconic P&G's hair care brand has started a First Reality Hair Star...

24 May 2010

Express Yourself

Express yourself. There is a definite call to action right now with brands holding competitions for consumers to create their own brand designs. Check out the Umbro Speciali Customisation Competition or the

Jonathan Ford, Pearlfisher

28 January 2010

Schwarzkopf Is Pushing Its New Products to the British Market

Schwarzkopf Palette is extending it hear colour portfolio and launches a large-scale campaign in UK to promote its products. The new additions are designed for 30-something women who don’t have much time to go the the stylist or spend a lot of money on expensive products. The...

14 January 2010