popular Consumer Insight
The survey by Aesop asked the participants to rate 40 brands of over-the-counter remedies against ten criteria, such as: memorability, level of engagement, authenticity, ability of a brand "to create their own world," etc.
The free app displays social ads on your “sleeping” smartphone screen to help raise funds for the Swedish non-profit medical organization Doctors of the World.
Users will be able to download the CP app, register, create teams of five people or less—in order to complete real sporting challenges and collect scores.
As well as the previous phase of the campaign, in which photographer Rankin took pictures of seven women and typographer Alison Carmichael painted their chest, the new of wave of #whatnormalfeelslike campaign aims to desexualise the topic of women body and emphasize the importance to do regular breast cancer check-ups.
The U.K. closes the top 11 list of countries with the highest purpose-wellbeing in Europe, where Denmark ranks as No 1 (45% feel "thriving").
Among the participating artists there are world-renowned photographers Annie Leibovitz, Sebastião Salgado, Mary Ellen Mark; a filmmaker Luc Jaquet, music bands Yegna and Praying for Change, and 24 more people of art.
Predictably enough, they are: boom of smart and wearable tech, interplay of online and physical shopping in the high street, growing consumer awareness of their rights and corporate misbehaviour, as well as awareness of impact of the toxic industrial pollution on health.
The new look "emphasizing premium credentials" of the product will be launched in the Russian market.