The Coca-Cola Company, which products are often listed among the major contributors to obesity, rolls out a new U.S. campaign designed to encourage people across the country to make informed soft drink choices and adopt more active lifestyles. The company is launching two spots nationally, which start an open conversation about low- and no-calorie versions of favourite drinks and the ways to burn the gained calories. In addition, Coca-Cola is now running a series of sport-focused programs, which help promote physical activity in local communities.