
Heineken today has announced the launch of its new campaign for the forthcoming 2011/12 UEFA Champions League season, titled ‘Legendary Football’. The campaign is centered on two new films featuring UEFA Champions League legends.
13 September 2011

Following their previous project with Heineken on ‘musical’ limited edition cans back in May 2011, Paris-based Raison Pure team have continued collaboration with the...
13 September 2011

International beer brands Heineken and Amstel have been launched in a new four-litre PET keg with an integral tap supplied by APPE.
12 August 2011

Heineken, which is well-known for its successful bottle design experiments and deep involvement with the music industry and youth culture, is stepping into the interior...
1 August 2011

SiebertHead have redesigned the branding and packaging for the two leading Heineken-owned beer brands in Bulgaria. Ariana, leader in the beer mainstream sector and the largest selling by beer by volume in Bulgaria, now has its own SiebertHead designed proprietary 'identity' 0.5l brand embossed glass bottle.
28 July 2011

Heineken, which has scored big with its awesome ‘Open Your World’ campaign by Wieden+Kennedy Amsterdam, pulls the essence of this promotion for the new...
4 July 2011

The 2011 Dieline Awards ceremony took place in Chicago on June 24. The Dieline Awards got bigger and became a headline of the first annual The Dieline Package Design Conference, at HOW Design Live.
27 June 2011

Heineken, the brand famous for supporting musical events and festivals will inspire New Yorkers with Latin music and culture this summer.
17 June 2011

Heineken often supports musical and film events worldwide. In August 12—14 the company arranges the Heineken
3 June 2011

Heineken International has announced that it has extended its contract with UEFA to sponsor the UEFA Champions League for a further three years. Heineken’s new agreement will see its current deal with the world’s most prestigious club tournament extend until the end of the...
31 May 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

