Heineken Italy: Beer My Valentine Make-Up
The Heineken beer brand has presented its ultimately new and stunningly great product specifically for the upcoming St. Valentine’s Day. The Gloss Beer, a perfect gift for girls, is made primarily for their boy-friends. Kiss and taste beer,...
9 February 2010
Heineken — Beer Brand No. 1 in the Netherlands in the 20th century
The Heineken beer is one of the long-standing leaders on the global alcohol market. It was incorporated in the Netherlands almost 150 years ago, in 1864 by 22-year-old Dutchman Gerard Adriaan Heineken, who bought a local brewery De Hooiberg (The Haystack), which was...
8 February 2010
Heineken Started Promotion for Its Rugby Cup
The beer brand Heineken has launched its promotion company for the European Rugby Cup, an annual rugby union competition, in which teams of various level from six countries (England, France, Ireland, Italy, Scotland and Wales) participate. This year...
25 January 2010
Heineken UK Launches the ‘Who Wants to Be a Football Millionaire’ Campaign This Summer
The British market will witness the large-scale Who Wants to be a Football Millionaire campaign devised by Heineken, which will be running in 13,000 pub and clubs before the FIFA World Cup in June and will involve five biggest brands of the beer producer. The consumers,...
12 January 2010
Holland Heineken House Will Be Opened in Vancouver
For each of the Olympic Games the iconic beer brand is building its Holland Heineken House, which is the official national house of the Dutch Olympic Committee. The tradition is kept carefully, and this year...
5 January 2010
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Christmas Prints: Time Travel
Print advertising is the most fertile area for brand promotion. Christmas is the best time for brands to remind of themselves without looking pushing. Combine it and you get the most loved and long-living ads ever. Let’s take a look at the Christmas prints from different decades and...
24 December 2009
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China Celebrates Christmas with Heineken
The Chinese people do love Heineken, and are looking forward Christmas nearly as eagerly as the Christian world. To mix these two things — beer and the holiday — they created a huge Christmas tree made of more than 1,000 bottles of beer and installed it in Shanghai....
21 December 2009
Heineken Drives White Lightning out
Heineken UK is planning to remove its White Lightning cider brand from its portfolio because the company worries the current image of the drink as a contributor to problem drinking can have a negative influence on the company’s high status.
16 December 2009
Heineken Knows The Signs: Drink Responsibly
At the end of October this year Heineken officially launched its second global responsible drinking campaign entitled "Know The Signs". After the success of last year’s Enjoy Heineken Responsibly campaign, Heineken continues to talk about the signs people start to show...
27 November 2009
1 commentHeineken Experience Gets Thea Award
The Heineken Experience, which is one of the most popular places in Amsterdam, was rated as the best one in the field of Brand Experience and got the Thea Award for Outstanding...
19 November 2009
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