The Brazilian private investment fund 3G that already owns Budweiser, Burger King and Heinz since 2013, will acquire Kraft Foods in a deal managed and backed by the American billionaire Waren Buffet's holding company Berkshire Hathaway Inc.
Building on its previous success in the UK, this campaign will be massive and multi-platform, and roll out across digital, TV, social media and in-store activations.
Heinz is re-launching its 2013’s Grow Your Own campaign to encourage home gardening among its British families.
There’s a curious movement happening in brand design at the moment. When it comes to logos, the traditional logic has always been ‘bigger is better’; bigger is louder, more branded, better advertising.
Being one of the first global FMCG brands to address the problem of consumers with Coeliac disease in the UK market, Heinz UK has launched a new range of gluten-free products.
Created to tap into all five senses the ‘Flavour Experiences’ marry sound, taste, touch, sight and smell, to provide the ideal sensory environment in which each dish should be eaten.
Heinz is bringing its ingredients to the very surface in its new limited-edition jackets designed by Irish pop-art artist Orla Walsh for the new flavour, Heinz Tomato Ketchup with Sweet Chilli.
The $28 billion deal ($23.3 billion plus debt) is to be finalized later this year.