Social Media Week Revealed Facebook Top 20 Snack Brands
That is nothing new that giant brands support themselves on Facebook, especially in the CPG snack category. Millions of users ‘like’ the brands custom pages and join the activities suggested on it.
10 June 2011
CoreBrand Presents 2010 Top 100 Brand Power Ranking
2010 was a relatively kind year to the CoreBrand Power Ranking of the top 100 brands, with 51% having improved in Brand Power over the past year, and 58% improving since 2007. The top 10 companies in Brand Power rank are:...
26 April 2011
Green America Kicks off a Competition to Tweak Hershey for Child Labor Abuses
Green America, Global Exchange and the International Labor Rights Forum are launching a brand-jamming contest in order to bring attention to Hershey's failure to crack down on...
29 March 2011
The Hershey Company to Develop Sensory Science Research Laboratory
Harrisburg University of Science and Technology and The Hershey Company are joining forces to develop a sensory science and consumer research program at the school’s campus located in downtown Harrisburg, Pa. The initiative includes creating a research laboratory where the...
13 January 2011
Milton Hershey School Celebrates the Holiday Season with “A Legacy of Recipes”
This holiday season, the students of the Culinary Arts Program at Milton Hershey School® have created an e-Cookbook titled, "A Legacy of Recipes." This free, downloadable cookbook features a variety of healthy, festive and creative dishes, including several made with Hershey's...
16 November 2010
Hershey's Bliss Organized Charity Tour de Pink against Cancer
Hershey’s Bliss Chocolates kicked off Breast Cancer Awareness Month as the presenting sponsor of the seventh annual YSC Tour de Pink...
4 October 2010
Hershey Center for Health & Nutrition Educates People on Balanced Nutrition and Lifestyle
The Hershey Center for Health and Nutrition® (HCHN) joined with the American Dietetic Association (ADA) to unveil Moderation Nation™, a new national program which kicks off by providing complimentary visits with ADA member registered dietitians to consumers, age 18 or over....
16 September 2010
Hershey and the American Dietetic Association Join Forces to Educate Americans on Balanced Eating
The Hershey Center for Health & Nutrition® has become a partner of the American Dietetic Association in the corporate sponsorship program. The Center, which develops and supports cutting-edge scientific research for products and technologies to provide consumers with a range...
30 July 2010
Hershey Bliss Offers Extra Help
Sometimes it seems that we can’t just do without some extra help. Just imagine how great your live would be with someone setting your appointments, or helping with kids, or making a family dinner or saying what to do to stay fit. Hershey Bliss is offering US residents aged 18...
13 April 2010
Hershey 2010 Easter Collection Hops into Stores
According to a recent survey, chocolate Easter bunnies are the number one “must have” item of the holiday, with more than 90 million made each year. Hopping down the bunny trail this Spring from The Hershey Company are new varieties of chocolate bunnies, as well as perennial...
23 March 2010
Our Partners
Call for interviewees 2012
Interview
Trends
Expert Columns
