
That is nothing new that giant brands support themselves on Facebook, especially in the CPG snack category. Millions of users ‘like’ the brands custom pages and join the activities suggested on it.
10 June 2011

2010 was a relatively kind year to the CoreBrand Power Ranking of the top 100 brands, with 51% having improved in Brand Power over the past year, and 58% improving since 2007. The top 10 companies in Brand Power rank are:...
26 April 2011

Green America, Global Exchange and the International Labor Rights Forum are launching a brand-jamming contest in order to bring attention to Hershey's failure to crack down on...
29 March 2011

Harrisburg University of Science and Technology and The Hershey Company are joining forces to develop a sensory science and consumer research program at the school’s campus located in downtown Harrisburg, Pa. The initiative includes creating a research laboratory where the...
13 January 2011

This holiday season, the students of the Culinary Arts Program at Milton Hershey School® have created an e-Cookbook titled, "A Legacy of Recipes." This free, downloadable cookbook features a variety of healthy, festive and creative dishes, including several made with Hershey's...
16 November 2010

Hershey’s Bliss Chocolates kicked off Breast Cancer Awareness Month as the presenting sponsor of the seventh annual YSC Tour de Pink...
4 October 2010

The Hershey Center for Health and Nutrition® (HCHN) joined with the American Dietetic Association (ADA) to unveil Moderation Nation™, a new national program which kicks off by providing complimentary visits with ADA member registered dietitians to consumers, age 18 or over....
16 September 2010

The Hershey Center for Health & Nutrition® has become a partner of the American Dietetic Association in the corporate sponsorship program. The Center, which develops and supports cutting-edge scientific research for products and technologies to provide consumers with a range...
30 July 2010

Sometimes it seems that we can’t just do without some extra help. Just imagine how great your live would be with someone setting your appointments, or helping with kids, or making a family dinner or saying what to do to stay fit. Hershey Bliss is offering US residents aged 18...
13 April 2010

According to a recent survey, chocolate Easter bunnies are the number one “must have” item of the holiday, with more than 90 million made each year. Hopping down the bunny trail this Spring from The Hershey Company are new varieties of chocolate bunnies, as well as perennial...
23 March 2010
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
