latest in H&M

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  H&M Has Tapped Beyoncé to Front Its Summer Campaign

  Advertising  Mar 22, 2013

  H&M has collaborated with Beyoncé on the retailer’s upcoming summer push. The celebrated recording artist will front the brand's advertising campaign for swimwear and beachwear slated for the launch in May. She has also lent her creative expertise and sharp sense of style in designing looks for the collection.

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  H&M Launching a Garment-Recycling Program across the Globe

  Sustainability  Feb 22, 2013

  The initiative embraces all 269 H&M stores in the U.S. and all the other stores on 47 international markets.

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  David Beckham Stars as аn Action Hero in Guy Ritchie’s Ad Film for H&M

  Advertising  Feb 7, 2013

  H&M has released an ad starring David Beckham, which was announced earlier this year.

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  Vanessa Paradis Turned into a Spring Nymph in the New H&M’s Conscious Collection Campaign

  Advertising  Jan 24, 2013

  H&M continues to commit to a more sustainable fashion future...

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  Tomas Berdych to Help H&M Design Its First-Ever Tennis Wear Collection

  Marketing  Jan 16, 2013

  H&M is taking on sportswear giants such as Nike and adidas with its new move. The retailer has teamed up with international tennis player Tomas Berdych, who is ranked 6th in the world, to “mark a new chapter in the relationship between sport and fashion.” The global sports star will wear the clothes of the brand on and off the court and will also work in a tie-up with the H&M design team, developing a unique tennis collection, which is to arrive in stores later this year.

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  David Beckham Strips down for a New H&M Campaign by Guy Ritchie

  Advertising  Jan 14, 2013

  H&M unites UK footballer David Beckham and UK film director Guy Ritchie under one project.

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  2012 Review: Brands as Motivators, Bullyboys, Record Breakers, Magnets and More

  News  Dec 21, 2012

  As in the previous year, we analyze the most creative brand campaigns of 2012 focusing on the best performers in unconventional non-business categories.

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  David Beckham and Laetitia Casta front Campaigns for H&M Underwear Christmas Collections

  Advertising  Nov 14, 2012

  H&M is launching two new campaigns to promote underwear Christmas collections, one featuring the world’s hottest and most stylish footballer David Beckham, and the other fronted by celebrated actress and model Laetitia Casta. The retailer also unveils behind-the-scenes video from David’s photo shoot, which is as stunning as the images from the campaign.