H&M has collaborated with Beyoncé on the retailer’s upcoming summer push. The celebrated recording artist will front the brand's advertising campaign for swimwear and beachwear slated for the launch in May. She has also lent her creative expertise and sharp sense of style in designing looks for the collection.
The initiative embraces all 269 H&M stores in the U.S. and all the other stores on 47 international markets.
H&M has released an ad starring David Beckham, which was announced earlier this year.
H&M continues to commit to a more sustainable fashion future...
H&M is taking on sportswear giants such as Nike and adidas with its new move. The retailer has teamed up with international tennis player Tomas Berdych, who is ranked 6th in the world, to “mark a new chapter in the relationship between sport and fashion.” The global sports star will wear the clothes of the brand on and off the court and will also work in a tie-up with the H&M design team, developing a unique tennis collection, which is to arrive in stores later this year.
H&M unites UK footballer David Beckham and UK film director Guy Ritchie under one project.
As in the previous year, we analyze the most creative brand campaigns of 2012 focusing on the best performers in unconventional non-business categories.
H&M is launching two new campaigns to promote underwear Christmas collections, one featuring the world’s hottest and most stylish footballer David Beckham, and the other fronted by celebrated actress and model Laetitia Casta. The retailer also unveils behind-the-scenes video from David’s photo shoot, which is as stunning as the images from the campaign.