Procter&Gamble Kicks off the '1 Thank You = 1 Chance to Win' to Celebrate Mothers
Procter&Gamble, which is the global Olympics sponsor, is launching a new digital campaign dubbed 1 Thank You = 1 Chance to Win as extension on its ‘Thank You Mum’ activity dedicated to support Olympic athletes (the...
6 March 2012
Jameson Will Celebrate St Patrick’s Day Internationally with the St Patrick’s Day Global Party
Irish whisky brand Jameson is to activate a huge celebration on St Patrick’s Day, March 17. Unlike beer brand Guinness, it is not going to set any records, but is determined to make it really big by...
28 February 2012
Guinness Is Eying World Record This St. Patrick's Day
The Guinness beer brand is encouraging public around the globe to show their love of the Ireland’s national holiday St. Patrick's Day (which is known and celebrated outside the country as well) and help the brand to set a new Guinness World Record on March 17. It’s not the...
22 February 2012
Moët & Chandon Launched the 'Tag Your Love' Campaign Featuring Mr. A
The dose of love the brands shared with the world on Valentine’s Day was so big that we still feel it. For the lasting effect of the holiday, Moët & Chandon has teamed up with renowned graffiti artist André, to create
21 February 2012
PepsiCo Encouraged Chinese Consumers to 'Bring Happiness Home'
Now that spring is to arrive in two weeks, all the 2012 New Year celebrations and news about them are left behind, but there’s another New Year marketing project, which is worth mentioning. China celebrated Spring Festival, its national New Year on January 23, and to mark the occasion,...
15 February 2012
KRAFT Macaroni & Cheese Is Celebrating Valentine’s Day with a Philanthropic Effort
In February, as the world celebrates Valentine’s Day, love is the major theme of promotions and advertising efforts. Brands offer their own unique or predictable ways to share love with their special ones and with the world as well by purchasing the new themed merchandise or writing messages of...
10 February 2012
Have the Moon on a Stick This Valentine’s Day with Women’s Aid’s Cabinet of Dreams
This Valentine’s Day, advertising agency Grey London has teamed up with national charity Women’s Aid to offer shoppers something a little more interesting than the usual chocolates or flowers with some truly magical,...
9 February 2012
Starbucks Celebrates Everylove with the New Cup Magic App
Remember the hilarious Starbucks Cup Magic app, released by the coffee giant before Christmas? Ahead of Valentine’s Day, Starbucks...
7 February 2012
Heineken Valentine’s Day Serenade: Invite Your FB Friend on a Dade with a Personalized Song
Can there be a more romantic gift forValentine’s Day than a serenade? Probably, not. Looking back at PUMA’s digital card presented back in 2010, Heineken has launched
2 February 2012
The Act of Giving
We all know that clean water, education and healthcare are fundamental basics and a human right. Charity brands need to reposition from a tone of look what I can give you to a message of this is what we can share and this should be special and unique, connecting us globally.
24 December 2011
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