KRAFT Macaroni & Cheese Is Celebrating Valentine’s Day with a Philanthropic Effort

In February, as the world celebrates Valentine’s Day, love is the major theme of promotions and advertising efforts. Brands offer their own unique or predictable ways to share love with their special ones and with the world as well by purchasing the new themed merchandise or writing messages of...

10 February 2012

Have the Moon on a Stick This Valentine’s Day with Women’s Aid’s Cabinet of Dreams

This Valentine’s Day, advertising agency Grey London has teamed up with national charity Women’s Aid to offer shoppers something a little more interesting than the usual chocolates or flowers with some truly magical,...

9 February 2012

Starbucks Celebrates Everylove with the New Cup Magic App

Remember the hilarious Starbucks Cup Magic app, released by the coffee giant before Christmas? Ahead of Valentine’s Day, Starbucks...

7 February 2012

Heineken Valentine’s Day Serenade: Invite Your FB Friend on a Dade with a Personalized Song

Can there be a more romantic gift forValentine’s Day than a serenade? Probably, not. Looking back at PUMA’s digital card presented back in 2010, Heineken has launched

2 February 2012

The Act of Giving

We all know that clean water, education and healthcare are fundamental basics and a human right. Charity brands need to reposition from a tone of look what I can give you to a message of this is what we can share and this should be special and unique, connecting us globally.

Darren Foley, Pearlfisher

24 December 2011

Skype Offers Free Calls in the Select U.S. Airports This Holiday Season

This holiday season, keeping in touch with the loved ones, seeing and talking to them seems to be as important as sharing gifts and cards. But a lot people are out of home these days, so they may be missing out on something essential. Skype is addressing this problem by offering...

20 December 2011

O2 Sends Santa On YouTube and Twitter to Create Videos for Users

Not only new generations can’t imagine existing without social networks but the old chaps like Santa go online to connect to the audience. Santa prefers YouTube and Twitter these days.  With help of Telefonica's O2, Santa has created the...

14 December 2011

Guinness Launched the ‘Black and White’ Christmas Push in the UK

To spice up the holiday season and remind adult consumers that Christmas is a great time to drink and...

14 December 2011

Heineken Says Sunrise Belongs to Moderate Drinkers

Christmas season is the time when most people not only exchange gifts and send greetings, but also drink and say cheers. For some of us...

13 December 2011