To celebrate its sustainable ethos, Honda Australia has released a line of bottled water sourced from hydrogen emissions. The automaker designed the Honda FCX, the world’s first mass production automobile that uses only compressed hydrogen instead or petrol as its fuel. The emissions of this car are pure H2O, perfect for bottling and drinking.
Honda
In partnership with Evernote, a note-taking and achieving service, Honda Silicon Valley Lab (HSVL), an R&D division of Honda in the U.S., establishes the “Honda Innovation Award” within the 2013 Evernote Devcup international 6-month competition that combines in-person and virtual events, encouraging developers to create new apps on the Evernote platform. Continuing to spread its philosophy of innovation, Honda will be awarding participants for the development of applications “that make personal mobility more enjoyable and memorable,” states the press note.
Honda USA celebrated this year’s Valentine’s Day with a social media campaign, which involved a great dose of improvisation and interactivity. The “You Are Our Valentine” promotion got the staff from Honda’s headquarters and manufacturing facilities from all across the country responding to consumer’s Facebook posts, tweets and Instagram uploads in real time with personalized Valentine’s Day virtual cards.
Honda is launching a new European campaign dubbed “Decisions, Decisions” to promote its Civic model. The new advertising push, developed by Wieden & Kennedy London, is explaining that in some cases you don’t have to make the big decision and choose one thing from two important things—you just can have both, the problem is solved.
Honda is launching a new advertising campaign dedicated to its all-new 2013 Civic. The promotion, developed by agency RPA, includes four TV hilarious spots, which revolve around ultimate innovation and creative spirit of engineers—the films feature 10 different inventors, who showcase their ground-breaking creations.
Honda UK is promoting its new CR-V vehicle with Google Street View, encouraging drivers to get into one of the four terrains—snow, mountains, urban or forest,—first in the virtual space and then offline, behind the wheel of their all-new CR-V. To embark on the «Do-More-New» virtual journey, users are asked to enter their postcode and then choose one of the terrains. On doing that, they are directed to one of 12 locations across the UK, which represent land reliefs with different driving conditions.