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  • BrandOpus and Rowse Wish You a Very Honey Christmas

    BrandOpus and Rowse Wish You a Very Honey Christmas

    BrandOpus has designed the packaging for the latest sweet offerings from Rowse. Offering perfect ideas for Christmas stocking fillers, Rowse Honey selection gift box and Cut Comb in Acacia Honey....

    12 December 2011

  • Evan Williams Honey Reserve: new honey liqueur for the US

    Evan Williams Honey Reserve: new honey liqueur for the US

    A new honey liqueur appeared on the US market. According to its label, Evan Williams Honey Reserve is made of natural honey and extra-aged bourbon.

    17 September 2009

  • Beeline honey: zero budget branding

    Beeline honey: zero budget branding

    In 2004 North Lawndale Employment Network (NLEN), an Illinois-based non-profit organization, committed Kym Abrams Design agency to create the  indentity and packaging for a special product - organic honey, produced by...

    27 August 2009

  • Honey for Art Museum

    Honey for Art Museum

    Heide Museum of Modern Art produces and sells its own honey. The packaging and point-of-sale poster were created by Pidgeon agency from Australia.They are both based on the Hex typeface developed by the...

    3 March 2009

  • Honey Zest by XO Create

    Honey Zest by XO Create

    US dased agency XO Create designed non-standard packaging for the new Amazing Herbs's honey range.

    26 January 2009

  • Worker Bee Honey

    Worker Bee Honey

    29 November 2008

  • Stanley Honey

    Stanley Honey

    23 November 2008

  • "Worker Bee" packaging by Brandever

    "Worker Bee" packaging by Brandever

    The Canadian design agency Brandever strategy made a good job having  created the package design for the "Worker Bee" honey range.

    9 October 2008

  • Honey pots by The Partners agency

    Honey pots by The Partners agency

    The clay pots for Stanley Honey designed by the Uk-based ad agency The Partners won numerous awards last year.The honey pots are reusable: you can grow the plants ib a pot to encourage more honey making in the future! It is great for the environment and for the company because...

    29 September 2008

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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