Unilever's Omo in GPS-Enabled Boxes Launched in Brazil
Unilever is adding ‘surprises’ to two-pound boxes of its new Omo stain-fighting product in Brazil. Under the new promotion, "Try Something New With Omo", which comes as a part of its international "Dirt is Good" campaign, the brand ‘implants’ a GPS device...
3 August 2010
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Unilever Takes Top Honour for Responsible Business
Unilever has taken home the top gong in Business in the Community’s (BITC’s) thirteenth Awards for Excellence. The global food and consumer products giant picks up the title of Company of the Year 2010 for its work enhancing the social, environmental and economic impact of...
9 July 2010
Tide Dry Cleaners Is Changing the Dry Cleaning Business for Good
Tide is aiming to change dry cleaning for good and give customers more options for their dry cleaning needs. Tide Dry Cleaners, operated by Agile Pursuits Franchising, Inc., a wholly owned subsidiary of the Procter & Gamble Company is looking for franchisees...
31 May 2010
P&G Is Helping Team USA Moms Get to Vancouver to Watch Their Children
Procter & Gamble proud partner of Team USA and "proud sponsor of moms," announced it will help Team USA moms get to Vancouver as part of the "P&G Thanks, Mom" program. P&G has committed to help defray the cost of travel and accommodations. The company is the...
12 February 2010
Tide Teams Up with Tennis Superstar Venus Williams to Launch New Tide plus Febreze Freshness Sport
Tide introduces Tide plus Febreze Freshness Sport, a new detergent designed to help remove tough stains and odors from garments that take the hardest hits. New Tide plus Febreze Freshness Sport is the number one sports detergent for stain removal and it eliminates odors....
11 February 2010
Fairy Celebrates Its 50th Anniversary with a Retro Bottle
Procter & Gamble is adding retro style to the campaign for its Fairy brand. This year the hand dishwash is turning 50, so the company decided to commemorate the date and remember old days. The new promo-materials feature Nanette Newman, who starred...
9 February 2010
Unilever Adds Innovations
The Unilever company is going to expand its share on the market with new products. Over the course of the next two years the giant will introduce a set of "big innovations". The campaign titled Genesis is starting in the beginning of the next year and will mainly run in...
19 November 2009
Packaging "in faces"
An interesting packaging concept was represented by Ogilvy Frankfurt - the wool packs with faces.
21 October 2009
Integrated campaign for Surf Twilight Sensations
Unilever launches the biggest-ever integrated campaign to promote its Surf Twilight Sensations laundry detergent range in the UK market. It was developed by Billington Cartmell and includes direct mail, digital and a...
13 October 2009
An ideal cleanness: the concept by BQB
As a part of conceptual trainings held by BQB agency, the designer Galima Ahmetzyanova has come up with a fresh idea of a washing powder packaging, which can be designed as a private label product.The concept...
9 October 2009
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