Procter & Gamble proud partner of Team USA and “proud sponsor of moms,” announced it will help Team USA moms get to Vancouver as part of the “P&G Thanks, Mom” program. P&G has committed to help defray the cost of travel and accommodations. The company is the first to provide this level of support to all the moms of Team USA.

Tide introduces Tide plus Febreze Freshness Sport, a new detergent designed to help remove tough stains and odors from garments that take the hardest hits. New Tide plus Febreze Freshness Sport is the number one sports detergent for stain removal and it eliminates odors. Tennis superstar and apparel designer, Venus Williams was invited to join the ad campaign.

Procter & Gamble is adding retro style to the campaign for its Fairy brand. This year the hand dishwash is turning 50, so the company decided to commemorate the date and remember old days. The new promo-materials feature Nanette Newman, who starred in its 1980s spots in the newly launched campaign to promote the iconic bottle.

The Unilever company is going to expand its share on the market with new products. Over the course of the next two years the giant will introduce a set of “big innovations”. The campaign titled Genesis is starting in the beginning of the next year and will mainly run in 2011.

An interesting packaging concept was represented by Ogilvy Frankfurt – the wool packs with faces.

As a part of conceptual trainings held by BQB agency, the designer Galima Ahmetzyanova has come up with a fresh idea of a washing powder packaging, which can be designed as a private label product.

This September the Romanian office of Grey ad agency held an outdoor promotion of  a new Lenor flower – scented laundry softener.

P&G’s Mr. Clean brand has announced a national “Unbeatable Home” sweepstakes where everyone has the chance to win the Ultimate Family Fun Room to make stay-at-home family evenings more pleasant and interesting this fall season.

Procter & Gamble has recently introduced on the US market the new liquid detergnet under the Tide brand – Tide Coldwater, which gets the clothes  clean at lower temperatures.

Dial Corp., which claims to be the leader in its segment, decided to move to new visual positioning of Renuzit’s fragranced products in order to differentiate them on retail shelves.

The brazilian agency REX Design has designed the packaging for the new range of Skip powder detergent to be launch in Argentina — Skip Perfect Black / Perfect White, for black and white clothes.

Unilever UK continues its long-term “Cleaner Planet Plan” by switching the customers to the concentrate variants of its liquid and powder detergents within the next five years.

ATTITUDE® is the first 100% sustainable carbon-neutral line of household products certified by EcoLogo™. It is produced by the Canadian company Bio Spectra.

WASARA is a series of paper tableware. Underlying the concept of WASARA is the legacy of the Japanese aesthetic and value sense. Japan has a traditional way of good manufacturing backed by excellent skills and techniques