
Kimberly-Clark Corporation announced the launch of new, limited-edition Huggies Little Movers Camo Diapers. The new design diapers range will be available exclusively at Walmart for parents who want their kids look military-styled. ...
30 August 2011

The well-known brand Huggies, which impressed the public with its trendy denim-style diapers last year, has released a new commercial from the 'Huggies: Little Movers' series. The new addition is about an adventurous journey...
10 January 2011

Kimberly-Clark’s Huggies® announced it has awarded its first-ever MomInspired™ grants to 12 entrepreneurial moms to help fund and resource their innovative, real-world product...
15 September 2010

Huggies teamed up with JWT Entertainment (a unit of JWT London, the agency behind the kid in denim diapers) to create a project dubbed “Huggies Little bundle of laughs”...
20 August 2010

Huggies, a brand committed to babies' needs, is excited to give babies a voice like never before by launching the first-ever site for babies, by babies. Kiddos are going gaga over highchaircritics.com, skipping...
10 August 2010

On June 2, Kimberly-Clark Corporation held a grand opening ceremony of its first plant in Stupino, Russia, which is located near Moscow. The new state-of-the-art manufacturing facility features two HUGGIES® diaper lines.
3 June 2010

Kimberly-Clark Corporation teamed up with celebrity Mom and fashion icon Rebecca Romijn to kick off the release of the Huggies Little Movers Jeans Diapers...
1 June 2010

Kimberly-Clark's Huggies brand launched of the Huggies MomInspired Grant Program, providing inventive moms up to $250,000 total in seed capital and business resources to turn their great...
5 May 2010

Kimberly-Clark is to reveal a brand new look for Huggies with a total redesign of all packaging across the baby care range. The redesign, the first for eight years, was carried out by strategic design agency Anthem Worldwide...
2 March 2010

Ogilvy Argentina is building a strong emotional bond between mothers and their future babies. The creative group has developed a nice website for Huggies (the global brands is known for its products for babies) where visitor can see how a baby grows in a womb.
23 February 2010
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
