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Sustainable Brands Conference 2012
  • Huggies Presented the Little Movers Camo Diapers Limited Edition

    Huggies Presented the Little Movers Camo Diapers Limited Edition

    Kimberly-Clark Corporation announced the launch of new, limited-edition Huggies Little Movers Camo Diapers. The new design diapers range will be available exclusively at Walmart for parents who want their kids look military-styled.  ...

    30 August 2011

  • Huggies' Little Mover Rocks a Party

    Huggies' Little Mover Rocks a Party

    The well-known brand Huggies, which impressed the public with its trendy denim-style diapers last year, has released a new commercial from the 'Huggies: Little Movers' series. The new addition is about an adventurous journey...

    10 January 2011

  • Huggies Brand Awards Grants to 12 Inventive Moms

    Huggies Brand Awards Grants to 12 Inventive Moms

    Kimberly-Clark’s Huggies® announced it has awarded its first-ever MomInspired™ grants to 12 entrepreneurial moms to help fund and resource their innovative, real-world product...

    15 September 2010

  • Huggies Relieves Pressure of Pregnancy with Laugh

    Huggies Relieves Pressure of Pregnancy with Laugh

    Huggies teamed up with JWT Entertainment (a unit of JWT London, the agency behind the kid in denim diapers) to create a project dubbed “Huggies Little bundle of laughs”...

    20 August 2010

  • Huggies Launches First-of-Its-Kind Website Dedicated to Babies with Content by Babies

    Huggies Launches First-of-Its-Kind Website Dedicated to Babies with Content by Babies

    Huggies, a brand committed to babies' needs, is excited to give babies a voice like never before by launching the first-ever site for babies, by babies. Kiddos are going gaga over highchaircritics.com, skipping...

    10 August 2010

  • Kimberly-Clark Opens First Manufacturing Plant in Russia

    Kimberly-Clark Opens First Manufacturing Plant in Russia

    On June 2, Kimberly-Clark Corporation held a grand opening ceremony of its first plant in Stupino, Russia, which is located near Moscow. The new state-of-the-art manufacturing facility features two HUGGIES® diaper lines.

    3 June 2010

  • Kimberly-Clark Introduces Huggies Little Movers Jeans Diapers

    Kimberly-Clark Introduces Huggies Little Movers Jeans Diapers

    Kimberly-Clark Corporation teamed up with celebrity Mom and fashion icon Rebecca Romijn to kick off the release of the Huggies Little Movers Jeans Diapers...

    1 June 2010

  • Huggies Launches Funds Business Ideas from Inventive Moms

    Huggies Launches Funds Business Ideas from Inventive Moms

    Kimberly-Clark's Huggies brand  launched of the Huggies MomInspired Grant Program, providing inventive moms up to $250,000 total in seed capital and business resources to turn their great...

    5 May 2010

  • Kimberly-Clark Launch New Look Across Huggies

    Kimberly-Clark Launch New Look Across Huggies

    Kimberly-Clark is to reveal a brand new look for Huggies with a total redesign of all packaging across the baby care range. The redesign, the first for eight years, was carried out by strategic design agency Anthem Worldwide...

    2 March 2010

  • Huggies: Watch Your Baby Before It’s Born

    Huggies: Watch Your Baby Before It’s Born

    Ogilvy Argentina is building a strong emotional bond between mothers and their future babies. The creative group has developed a nice website for Huggies (the global brands is known for its products for babies) where visitor can see how a baby grows in a womb.

    23 February 2010

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Trends

Top 10 consumer trends in 2012

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Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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