Kimberly-Clark is to reveal a brand new look for Huggies with a total redesign of all packaging across the baby care range. The redesign, the first for eight years, was carried out by strategic design agency Anthem Worldwide and sees a substantial investment and commitment from Kimberly-Clark in one of its key brands. The new packaging is due to be rolled out across the UK and its European markets from April 2010 onwards.

The famous diaper brand Huggies from the Kimberly-Clark group promotes its Super-Dry nappies online with the help of the ‘Everyday Discoveries’ campaign and the competition, which was related to the promotion. The participants of the contest open to the UK residents and related to the theme of child’s exploring the world were encouraged to upload photographs and video clips of the everyday discoveries their child experienced.