
HUGO launches the most urban art inspired challenge called ‘Berlin Stencil Art’ as part of its popular HUGO Create project—this time, the brand it making it real huge and invites its creative fans to...
16 March 2011

HUGO is inviting artists and designers from all around the globe to join the next round of its international competition, HUGO Create, which was kicked off back in 2008, and since that time gathered over 32 thousand submissions by nearly 15,000 designers. Every 2 months or so the...
25 January 2011

Just in time for the holiday season, HUGO Create announced a new contest: SEASON'S GREETINGS CHALLENGE...
9 November 2010

Hugo Create kicked off the 17th round of its global design contest, taking music as the basic theme for artists and illustrators to employ. The starting point of the previous ‘cycle’...
16 September 2010

Hugo Create announced the launch of the 16th round of its designer competition, started back in February 2008. The new phase, Motion of Sound, will be running up to August 31, with the winners to be named on...
6 August 2010

Now you can celebrate your favorite city in pop art fashion with Round 15 of the international HUGO Create contest.The contest, put on by HUGO Fragrances gives contestants a chance to show what they like most about their...
27 May 2010

HUGO Fragrances invites creative people from around the world to participate in the 14th round of HUGO Create. The brief is simple: participants are free to choose the idea, theme and techniques for their visuals; however,...
1 April 2010

HUGO BOSS is launching a new line of BOSS Orange, and to commemorate this it invites the fans to participate in the creative process and make a T-shirt of their own. The users are invited to show their talent and creativity by making the boldest design ever on
5 March 2010

HUGO Fragrances has teamed up with environmental organization Pur to plant a tree in Peru's Amazonian Rainforest for each special edition HUGO Man and HUGO Element fragrance sold. From January 2010, HUGO Fragrances lovers can support the sustainability initiative
12 January 2010

To become a model can be easier than most of us think. If you are a Facebooker and have a dream of becoming a real fashion star, German fashion label Hugo Boss gives the chance. Now the brand is looking for young men and women who will show the clothes made by the house during...
22 December 2009
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
