
Christmas is coming, and of course brand owners have started planning as early as possible for the consumer season. With economic pressures and financial speculation still omnipresent, many brands are probably looking at this year's traditional prime-sales period with a boom or bust mentality.
11 November 2011

Hugo Boss joins a number of luxury retailers such as Burberry in posting strong 2010 annual results as the global economy gradually returns to good health. Sales increased by 7%, compared to a 7% decline in the previous year, and net profit increased by an impressive 82%, making...
10 March 2011

Just in time for the holiday season, HUGO Create announced a new contest: SEASON'S GREETINGS CHALLENGE...
9 November 2010
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
