IBM turns street ads into city furniture to promote the idea behind its “Smarter Cities” program focused on comfortable urban living.
The study reveals that Apple continues to be the most valuable global brand and is now worth $185bn, followed by two other technology giants, Google ($113bn) and IBM ($113bn).
Inspired by HRH The Prince of Wales, the initiative is part of the charity BITC (Business In The Community) that involves such high-profile companies as Waitrose, M&S, IBM, Visit England, Virgin Money, Eurostar, Innocent drinks, ASDA, and more.
IBM makes some predictions on how technology will improve our experience in five sensory categories in next five years. The tech giants forecast innovations that will help us hear, smell, taste, see and touch things in a totally new way. By 2016, we may have super senses, which will enable us to experience the world around us on an advanced level.
The interactive app is designed as an “innovation time machine” that allows tracking the development of tools of measurement from the earliest stage to nowadays.
IBM Research has unveiled the prototype of a mobile app, which will provide consumers with a personalized shopping experience.
Millward Brown research agency yesterday published its seventh 2012 BrandZ Top 100, the annual global brands ranking.
IBM has teamed with American Honda Motor Co., Inc. and Pacific Gas and Electric Company (PG&E) to develop a new pilot project that will allow communication between electric vehicles (EVs) and the power grid.