Interestingly, they rely on 'family and friends' referrals more than Gen X and Boomers, while rate ease of doing business over the vendor's reputation for superior quality.
IBM invited three filmmakers who went to 17 countries in March to shoot the company's technology and innovations in action.
The work unveils predictions on computing technologies—cognitive systems—that will develop within the next 5 years to improve our lives.
The Coca-Cola Company starts delivering essentials like purified water and WiFi access in packs—or, more preciously, in kiosks—to the deprived regions as part of the EKOCENTER initiative.
The #2 brand last year, #8 in 2011 and #36 in the inaugural 2000, Apple has pushed the iconic soda brand as far as the third slot, while Google has ranked second (+34%, $93.2 billion).
The article explores the latest examples of how brands use the nomad style to deliver professional insight, art inspiration and social life knowledge to masses.
IBM turns street ads into city furniture to promote the idea behind its “Smarter Cities” program focused on comfortable urban living.
The study reveals that Apple continues to be the most valuable global brand and is now worth $185bn, followed by two other technology giants, Google ($113bn) and IBM ($113bn).