latest in iconic brands

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  Martell Cordon Bleu Cognac Celebrates Its Centenary with a New Film

  Design  Jul 13, 2012

  The House of Martell celebrates 100^th anniversary of its iconic Martell Cordon Bleu cognac with the release of a new film ‘A Journey through Martell Cordon Bleu Centenary.’

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  Kraft Marks Oreo's 100th Anniversary with a Global Ad Campaign

  News  Mar 1, 2012

  The iconic Oreo sandwich cookies brand will soon celebrate its first sale that dates back to March 6, 1912.

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  P&G Remakes Ivory, Its Oldest Brand

  News  Oct 6, 2011

  P&G’s iconic soap brand Ivory changes its package design launching a a new marketing campaign. Ivory’s signature white soap packages will be replaced with colorful ones but the soap stays the same, though with a revamped logo.

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  Toyota Has Created the 'Camry Effect' Platform for Camry Owners in the USA

  News  Sep 28, 2011

  Toyota USA has begun to collect stories from Camry owners within the new ‘Camry Effect’ initiative. About seven million Camry drivers in the United States are encouraged to register on an online platform and share the moments connected with their Camry such as first dates, road trips, soccer games, job interviews and college days etc. In this way, Toyota wants to evaluate its 30-years impact on the American culture. 

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  Women at NBCU Unveiled Favorite Women Brands

  News  Aug 26, 2011

  Women at NBCU, an initiative that combines media assets reaching women across multiple platforms, revealed its 2011 Brand Power Index (BPI). According to this, Barbie, Kotex and Harley Davidson are among the brands that made the biggest impact on women.

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  Kids Brand Index 2011 Revealed Favorite Childrens Brands

  News  Aug 15, 2011

  A new report from Brand Republic and Harris Interactive shows a table of leading household brands that children like the most.

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  Democracy, Design and Disappearing Icons

  Opinion  Jul 26, 2011

  In a fast moving world, we are increasingly torn. Used to an ever-changing landscape, bored with what we know and unchallenged without constant change. On the other hand, we crave familiarity, yearning for what we have lost and seeking out experiences that feel authentic. Iconic brands bridge this gap for us, they lead the way while at the same time anchoring us.