The House of Martell celebrates 100th anniversary of its iconic Martell Cordon Bleu cognac with the release of a new film ‘A Journey through Martell Cordon Bleu Centenary.’
The iconic Oreo sandwich cookies brand will soon celebrate its first sale that dates back to March 6, 1912.
P&G’s iconic soap brand Ivory changes its package design launching a a new marketing campaign. Ivory’s signature white soap packages will be replaced with colorful ones but the soap stays the same, though with a revamped logo.
Toyota USA has begun to collect stories from Camry owners within the new ‘Camry Effect’ initiative. About seven million Camry drivers in the United States are encouraged to register on an online platform and share the moments connected with their Camry such as first dates, road trips, soccer games, job interviews and college days etc. In this way, Toyota wants to evaluate its 30-years impact on the American culture.
Women at NBCU, an initiative that combines media assets reaching women across multiple platforms, revealed its 2011 Brand Power Index (BPI). According to this, Barbie, Kotex and Harley Davidson are among the brands that made the biggest impact on women.
In a fast moving world, we are increasingly torn. Used to an ever-changing landscape, bored with what we know and unchallenged without constant change. On the other hand, we crave familiarity, yearning for what we have lost and seeking out experiences that feel authentic. Iconic brands bridge this gap for us, they lead the way while at the same time anchoring us.