popular Agency News
Today we are publishing the latest package design projects that landed in our editorial inbox during the past month.
Roundup of the latest design projects that have caught our eye over the past two weeks.
Today we publish the top 10 design works that caught our attention in March 2015.
Popsop sat down with Sam to discuss how local Russian brands can fulfill their potential to become globally known and iconic, and why Russian FMCG brands choose to imitate Western style rather than developing their own.
Twenty latest design projects—all have been published today for your attention.
European arm of Bacardi-Martini is rolling out a new brand aimed at younger male consumers — Spirito, with positioning, naming, visual identity and package design developed by Identica.
Richard Morris, Managing Director of Identica, tells about what the agency is strategically up to, explains what is a brand icon and how his team manages to ‘create, evolve and restore’ them and why they closed down the Moscow office 3 years ago.
Identica and Hyphen have announced their collaborative partnership to proactively explore new ways of developing brand and products for both their existing clients and to look at generating their own product and brand IP.