Crowd project of this week is Fearless Public Art Residency. The main purpose is to create Art Residency, […]
Dell is releasing the new installment of its marketing campaign dubbed “Learning Meets Doing”. The new piece is focused on two people—a creative man who is all about making concepts, and his assistant who helps realize the ideas. The digital effort is spanning multiple social channels such as YouTube, Twitter, Instagram and Facebook, with the main hub being a Tumblr page.
Toyota is eying to engage young drivers with its latest campaign, Wakudoki, across eight Asia-Pacific markets such as India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, and Vietnam. The new effort, which is the first-ever completely digitally-led campaign of the brand, features popular Japanese dance group World Order who are supposed to build better awareness of the brand among the younger generation.
To promote the baby powder in India, Johnson & Johnson taps into the traditional perfume brands’ promo approach of placing scented ads in fashion and lifestyle women’s magazines. The brand has “embedded” the smell of the baby product into a Wednesday edition of a range of daily newspapers, such as The Times of India, The Hindu, and Malayala Manorama to raise awareness of it among parents.
BMW is taking its most impressive urban-themed endeavor BMW Guggenheim Lab to India, making a new destination on the map of the 6-year initiative. After making stops in New York and Berlin, the mobile lab arrives in Mumbai, where it will be open for a month and a half, from December 9, 2012 to January 20, 2013. For the Mumbai installment, the team behind the project collaborated with the Dr. Bhau Daji Lad Museum, to launch free “design projects, participatory studies, tours, talks, workshops, film screenings and cultural activities will address challenges and opportunities related to public space and the choices Mumbaikars make to balance individual and community needs,” says BMW’s press release.