Innocent and Tropicana aim to target kids
Competition between Innocent and Tropicana is heating up in the chilled juice fixtures with a fresh raft of NPD aimed at kids. Innocent has unveiled Innocent Kids Squeezies, a range of easy-tear 40ml tubes filled with...
5 May 2009
Coca-Cola will invest in Innocent Drinks
Coca-Cola has taken a minority stake worth GBP 30m in Innocent Drinks, with the financial injection to form part of the smoothie company’s move to expand across Europe.
7 April 2009
Innocent Drinks takes on veg pots
Innocent Drinks, famous for its no nonsense smoothies and juices, is launching a new product: innocent veg pots. Each veg pot provides three portions of veg, is a great source of fibre, are low fat and low in salt. They come in four filling recipes, moroccan squash tagine, tuscan...
10 September 2008
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Grocery lines put spend into design
Top UK grocery brands are increasing investment in packaging design as the slowdown in consumer spending bolsters the importance of point-of-purchase activity. Established brands, including those owned by Procter & Gamble and GlaxoSmithKline, which have traditionally relied on...
28 August 2008
Innocent unveils new orange juice range in carton packaging
The first cartons of innocent orange juice go on sale today (4 August) in the Tesco and Sainsbury’s supermarket chains, with a recommended price of £1.89 (€2.38) per litre.
5 August 2008
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