The London team of the international multi-channel marketing agency SapientNitro has come up with a fun and tricky way to marry analogue and digital technologies—in a somewhat retrospective, non-commercial device called Social Stock Ticker.
The music bottle can be played on a specially-built device based on Thomas Edison's original phonograph.
The high-tech platter with four propellers, called iTray, is made of light-weight carbon fibre frame and remotely controlled though an on-board Wi-Fi using iPad software.
In early spring, adidas unveiled a digital archive of its iconic products and marketing content, highlighting the brand’s past achievements in the sportswear industry.
As part of the fourth Launch Challenge, the brand is calling R&D textile manufacturers to submit their groundbreaking ideas on new sustainable materials and entrepreneurial practices.
As part of the social-media campaign #IWantToInvent, GE released a number of blueprints with the user-generated concepts.
Mark Zuckerberg (Facebook), Sergey Brin (Google) and Yuri Milner (Digital Sky Technologies) along with some other notable figures in the IT sector have joined forces to launch the Breakthrough Prize in Life Sciences Foundation to foster researchers in the biotech sphere.
The goal was to let the customers and fans experience how fast, responsive and smart the model was in an unusual digitally savvy way.