Whether you’re a big successful brand design agency that keeps busy throughout a year, or a small independent studio putting on a good face while merely struggling to survive, one day your business development may see a dead end unexpectedly.
Three interactive sessions from the leading UK’s experts in brand design and research—Adrian Goldthorpe of Lothar Bohm Associates, Jonathan Ford of Pearlfisher, and Stuart Chapman of The Big Picture—were presented to the Russian marketers and creative agency staff on the 10th of April at British Higher School of Art and Design in Moscow.
What does a Western design agency working with Russian brands need to know? David Rogers, founder and Creative Director of brand & packaging design company Pure, looks at the emergence of packaging design in Russia that blends East with West.
The archaic female symbol modernized with conceptual art.
The iconic youth-centric footwear brand Converse has teamed up with the fashion label Maison Martin Margiela to create a new collection of shoes that put two universes of the brands against each other, with colour. The Chuck Taylor All Star and the Jack Purcell sneaker styles were used in this collaboration to manifest the power of creativity and personal freedom.
The extravagant open-air pop-up spaces are designed to highlight BoConcept’s smartville furniture collection and the smart fortwo edition BoConcept, the products that emerged from the brands’ tie-up.
Collaboration between artists and designers can be rewarding for all parties and can bring real value to clients and to each other. But everyone should go into the partnership with eyes wide open to the challenges and potential pitfalls of bringing people inexperienced in packaging into that highly stressful, highly demanding world.
Heineken, which turns 140 this year, collaborated with the Parisian record label Ed Banger to produce a new design of the brand’s new black-and-green anniversary bottle. The design of the new limited edition pays tribute to Heineken's creativity and long-term relationship with the world of music.