National Geographic is rolling out a photography competition for kids, encouraging younger creatives to share their vision of the nature around them. The contest is running through October 15 across the globe.
As part of its recently launched campaign, the brand has launched a new interactive platform, called “The Live in Levi’s Project,” that includes a shoppable video as well as numerous insights into the apparel range and into how stars from various domains wear Levi’s. The tagline of the digital activation reads, “A billion jeans. One-of-a-kind stories. This is how the world lives in Levi’s.”
Dell is releasing the new installment of its marketing campaign dubbed “Learning Meets Doing”. The new piece is focused on two people—a creative man who is all about making concepts, and his assistant who helps realize the ideas. The digital effort is spanning multiple social channels such as YouTube, Twitter, Instagram and Facebook, with the main hub being a Tumblr page.
Dom Pérignon is explaining the audience what food tastes best with its rosé champagne variety. The brand has recently hosted an exclusive tasting event for enthusiasts and now it’s bringing its unique atmosphere online, letting consumers recreate the menu of the event. The range of best-fitting foods that allows to understand the rosé 2003 was developed by 10 recognized chefs.
Greenpeace is teaming up with the world’s most popular cats, viral Internet stars, to support the big cats, tigers. There’re only 3,000 tigers left in the wild, so the world must do something to protect them. The “Cats Save Tigers” team collaborated with the world’s favourite felines Lil Bub, Princess Monster Truck, Nala Cat and Hamilton the Hipster Cat on the video that raises awareness about the cause in a primitive and old-school but very cute way.
Budweiser is forming a true street band with the help of established musicians as part of its ongoing global campaign “’Budweiser Made for Music.” The beer brand is searching talent on the streets and subways of such big cities as London and New York with a goal to find the best musicians for its “ultimate busker band.”
Deutsche Bank is teaming up with the Designboom online journal for a global competition that focuses on the future of banking. As part of the contest, the bank is seeking smart and fresh solutions that will help enhance customer experience in such fields as branch interactions, digital day-to-day and life planning bank transactions. Ideas that revolve around inspiring consumers and nurturing a positive outlook are also accepted.
Toyota is harnessing the power of kids’ creativity in 8th consecutive Toyota’s Dream Car Art Contest, who “prototype” new types of cars that might tackle the world’s toughest environmental and social issues. The children’s sketches are turned into vibrant Vine videos to inspire the generation of parents to turn contemporary world into a better place to live.
LinkedIn’s Relationships @Work study provides valuable insights into the relationships between employees, and shows that good connections with co-workers can make people happier. The survey reveals that 46% of professionals worldwide think that “work friends are important to their overall happiness” because it generates positive atmosphere.