We sat with Thomas in the Moscow Electrolux office to discuss how true innovations were born, when kitchen appliances would become "smart" and "connected," to talk about sustainable business principles and sources of inspiration and motivation for top-class product designers.
How to shape the direction of creative thinking and get the desired result for a company? The right brief can do so, Adrian Goldthorpe, Managing Director of the London office of Lothar Böhm Associates, argues.
In April, Stuart Chapman, the Associate Director of the design research agency The Big Picture, spoke at the inaugural Popsop Practicum event in Moscow about the role of research, specific methodologies and how design research is different from all other types of research. Back then, we made this interview with Stuart for the Russian journal Wtpack.ru. Now we publish it in English here.
Stuart explains why a good design research is not just a ‘pack research,’ and why the recognition of the value of good design has increased among clients.
Mrs. Beckmann kindly shares her view on the Russian bureaucracy and ways to tackle it, reveals her personal client wishlist, and gives valuable cultural advice to international agencies looking to enter the Russian market.
Ahead of the next meet-up in London, which is taking place at Shoreditch Studios, EC2A 3HH, October the 2nd, 9:30am – 1:00pm, we've talked with Daniele and Mark to learn what makes Creative Social tick.
Mr. Bolton talks about TBU’s business plans in Moscow, discusses opportunities and threats from the latest Publicis-Omnicom merger for WPP, and shares his vision of a sustainable brand.
An interview with Matt Utber, an Australian expat in the U.K., the founder of the boutique-sized design business, an art lover and food connoisseur.