Apple continues to harness the power of the iPad to improve life experiences. As part of the advertising campaign “Your Verse” launched across multiple platforms earlier this year, the tech powerhouse is releasing another story, Concussion Game Plan, that highlights the smart use of the tablet and iOS apps for medical purposes.
Apple is telling an engaging story of its iPad Air, narrated through a series of real-life moments depicting creative, groovy ways to use of the device. The tech powerhouse launched an ad, “Your Verse,” that used the well-recognized, inspirational lines from the Dead Poets Society movie and footage showing various people integrating iPad into their work and life, every day.
Yesterday, the tech powerhouse unveiled iPad Air, the 5th version of its flagship tablet device since it’s debut in April 2010. The updated product is 28 percent lighter and 20 percent thinner than the previous iPad with the same 9.7-inch Retina display. Along with the full-sized version of the tablet, Apple updated the iPad mini.