WWF and Leo Burnett have teamed up on an initiative, Pets4Pets Project, that put Italian kids into the very heart of a process of creating real ads.
The front part of a classic car model Fiat 500 has turned into a retro-styled mini refrigerator that can serve as a nice interior piece in a bar or a house.
The Salvatore Ferragamo fashion brand tells the personal story of its founder with a 26-page graphic novel, Making of a Dream, illustrated and written by animator and cartoonist Frank Espinosa.
The giant piece comes as a combination of scientific infographics, numbers and famous works by legendary artists such as Michelangelo, Caravaggio, Doré, Böcklin and more to illustrate the darker side of being a smoker.
At Lumen, we are involved above all in developing relationships between brands and consumers. Branding was born just over a century ago when consumers started shopping independently in supermarkets that offered a wide range of choice. Before that, they put their faith in the local retailer and his recommendations.
While Louis Vuitton's promotional video by Love Magazine, starring models as prostitutes, is rising a wave of criticism among female rights activists, the latest activity from British fashion designer Vivienne Westwood contributes to the positive change in the women's world. The fashion label has raised awareness about domestic violence against women using the window display at its flagship store in Milan. The displays featured mannequins with bruises all over their white plastic bodies to inspire female victims to break the silence.
BMW has collaborated with internationally celebrated French design duo, brothers Ronan and Erwan Bouroullec, to create a state-of-the-art installation for the Salone del Mobile 2013, taking place in Milan April 9-14. The new construction named QUIET MOTION mirrors the BMW’s design philosophy and the fair's mission to showcase the innovative approaches in the field of furniture and living space design.
A range of styles from the Prada fashion house and its Miu Miu brand influence the collection of dresses for the long-awaited Baz Luhrmann's film adaptation of The Great Gatsby, which is to be released in May. Miuccia Prada has unveiled a series of sketches for over 40 looks for the movie, which were developed by the Italian fashion label and costume designer Catherine Martin. According to Vogue, each of the sketches is “inspired by the creations of Miuccia Prada from the archives of the last 20 years.”