
Jack Daniel’s is aiming to outperform Coca-Cola in delivering festive spirit with X-mas commercials or at least introduce a new element to the celebration with the release of a new campaign, developed by
1 December 2011

The Jack Daniel Distillery will celebrate its 161st birthday and in honor of its founder, Jack Daniel, will try to place the American distillery business pioneer in Guinness World Records history.
30 August 2011

Jack Daniel's whisky brand and Grammy Award-winning Zac Brown Band announced yesterday that they teamed up to provide a unique experience for fans and promote responsible drinking.
24 August 2011

Legendary rock group Motley Crue and Jack Daniel's Tennessee Whiskey have teamed up to provide a one-of-kind offering at the upcoming Sunset Strip Music Festival.A special barrel of the...
11 August 2011

Jack Daniel's launched a new advertising campaign that is built around authenticity.
18 July 2011

The Jack Daniel Distillery has made some minor refinements to the familiar Jack Daniel's Old No. 7 bottle to accentuate its square shoulders and also to simplify the front and side labels.Despite the visual updates, the whiskey inside remains unchanged. The bottle...
17 May 2011

Jack Daniel’s Tennessee Whiskey announces the release of its new Tennessee Whiskey-based ready-to-drink beverages in the United States. Scheduled to hit shelves in March in most U.S. markets, the perfectly mixed beverages offer consumers a convenient way to enjoy the legendary...
17 February 2011

Jack Daniel’s Tennessee Whiskey announces its new line of ready-to-drink cocktails in Canada. Available beginning in April in select areas, these refreshing beverages will be offered in three varieties: Jack & Cola, Jack & Lemonade and Jack & Iced...
21 April 2010

Just in time for spring and summer, Jack Daniel’s Country Cocktails introduces its newest flavor, Ginger Splash. Jack Daniel’s Country Cocktails is the line of refreshing ready-to-drink malt beverages from Jack Daniel's suitable for a wide variety of occasions....
14 April 2010

In honor of Earth Month this April and in continuation of environmental stewardship, Jack Daniel’s Tennessee Whiskey is partnering with the non-profit organization American Forests to release a collectible bottle in conjunction with a tree-planting effort....
31 March 2010
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
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