The latest activation of the Jameson Travel Retail promotion, «Experience Our World», in association with Time Out Travel Guide, launched in Dublin International Airport on 14 July 2010 and will run until 10 August 2010. A specially constructed pop up shop is located in the Terminal 1 concourse en route to piers 1 & 2. This bespoke design has been exclusively produced for the Jameson Experiential promotion at Dublin Airport.