latest in Japan

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  Coca-Cola and Japanese DJ Jun Fujiwara Have Captured the Sounds of Happiness

  Marketing  Apr 19, 2013

  In collaboration with a Japanese DJ Jun Fujiwara, the brand embedded a sound-recording device into a Coca-Cola Remix Bottle that travelled around the city to explore the sounds of happiness.

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  Leonardo DiCaprio Stars in an Odd Jim Beam’s Ad for Japan

  Advertising  Feb 21, 2013

  Jim Beam has tapped Leonardo DiCaprio for an advert, which is airing exclusively in Japan. Surprisingly enough, the brand has not engaged the Hollywood A-lister in a massive campaign—the highest paid actor in 2011 stars in a simple (and a bit odd) short commercial. In the ad, which is just 17 seconds long, Mr. DiCaprio first appears as a sculptor and then turns into a magician.

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  Coca-Cola Japan, Human Made and Beams Collaborate on a New Vintage Inspired Collection

  Design  Feb 1, 2013

  Coca-Cola has inspired Japanese designer NIGO to create a special apparel collection, which looks back at the history of workwear.

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  McDonald’s Becomes Macca’s for Aussie Day in Australia

  Advertising  Jan 8, 2013

  McDonald’s has changed its name in Australia—now, consumers can spot the McDonald’s Aussie nickname, Macca’s, on the iconic arches signage at selected restaurants across the country.

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  Pepsi Japan Launches Two New Colas: to Celebrate Xmas and Prevent Weight Gain

  Marketing  Nov 8, 2012

  Over the last five years, Pepsi Japan has introduced more unconventional cola’s than...

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  Starbucks Created a Pop-up Coffee Shop Designed as a Library

  Marketing  Oct 11, 2012

  Starbucks Japan linked two traditions of the intellegent people—the process of enjoying good coffee and reading books. The company collaborated with Japanese design studio Nendo to create a pop-up coffee shop inTokyo designed like a library.

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  New Balance Has Released a Book to Pay Homage to Its Heritage and Promote a New Collection

  Marketing  Aug 23, 2012

  Probably, the one of the best ways to immortalize a brand is to release a book dedicated to it. This approach has been used by a range of brands including IKEA, Nivea and Coca-Cola to name but a few, and New Balance decided to join these ranks. The sportswear brand has released a book titled Let’s Make Excellent Happen, in which it explores its most successful collections of the past and highlights the upcoming Fall/Winter 2012 collection.

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  Nike Introduces a New Powerful Film for Its CTR360 Shoes and Runs Innovation Hunt in Japan

  Marketing  Aug 8, 2012

  Blacklist's Tendril has created a new spectacular brand film for the launch of the new edition of Nike’s CTR360 midfielder cleat, a boot designed for better ball control. The video will be displayed at Nike’s London flagship shop and stores across Europe. Recently, the company has also revealed an interactive video called Field created to celebrate its FuelBand.