
To celebrate its Free range footwear, Nike is currently running an interactive exhibition called The Super Natural Ride in the O-Yane Plaza at Roppongi Hills in Tokyo.
18 May 2012

Nike and Skype have launched new activations revolving around human faces. The online ‘Free Face’ game, which was kicked off by Nike in Japan, is designed to promote Nike iD,...
30 April 2012

Google is unifying users’ entertainment with the launch of Google Play, a cloud-based service which enables users store multiple songs, movies, books and apps online. Now you don’t need to switch from one device to another, synchronize data, use cables or pay for storage...
8 March 2012

Nike, which always chooses motivating names and slogans for its campaigns and encourages its fans to lead active lives (recently, it launched the #makeitcount movement), is now rolling out
9 February 2012

Bothered with the planet environment state, Toyota continues to upgrade its electric Prius vehicle. The company has just released Prius G, a hybrid with racy looks for the road. It’s based on the S trim level and is only offered in Japan. It has a more focused...
13 December 2011

Google has introduced a Google Maps’ new feature called My Location, which shows a user’s location as a blue dot and helps people avoid walking the wrong direction on city streets. It also displays additional details, such as places, landmarks and geographical features,...
30 November 2011

In the beginning of December 2011 Jung von Matt and MINI Japan will transform the city of Tokyo into the world's largest gaming area. The Tokyo version of MINI Getaway is similar to the Stockholm...
28 November 2011

In just two weeks, Starbucks has launched three initiatives, aimed at providing support to local citizens and businesses—two in the U.S. last week, and one yesterday in...
13 October 2011

Pepsi Japan continues its experiments with its cola taste and introduces a new Pepsi Pink. As the producer says, it is bursting with the rich aroma and refreshing taste of strawberry milk....
5 October 2011

Philips introduces the new UrbanScape and MetroScape outdoor LED luminaries. The broad line-up of Philips LED-range offer cities sustainable, energy-efficient solutions with all the benefits of Philips LUXEON high-power light emitting diodes (LEDs).
8 September 2011
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

