popular Consumer Insight
Western branding affected the whole world, but nowhere it received as bright expression as in Japan. Today talk is about subculture Gyaru.
The brand has released special packs that will be available to purchase throughout this month and valid for the “transportation” use until May 2015.
Uniqlo is encouraging its consumers to go creative and design their own print, using nothing but their smartphone or tablets.
Japanese beer brand Kirin is promoting a new range of salty soda drinks, “Salt and Fruit,” with an awesome effort that features a miniature kitchen.
IKEA has transformed a subway train in Japan into a party space, to add more sunshine to the boring commuting routine and seed the joy, embedded into the brand’s philosophy, across the commuters. The two-day event—a showroom on the rails—was rolled out to support the launch of a new IKEA outlet near Tokyo’s Tachikawa Station.
To try the technology, customers may come up to a special Wink & Smile Booth installed at several locations across Tokyo starting February 1-8.
The exclusive new technology will keep carbon dioxide from escaping when the beverage is warmed to +55 C.
The idea behind the effort by Wieden + Kennedy Tokyo is that there’s much time left before the games launch, so we all have seven years to decide what our life will be like in nearly a decade.