Jim Beam has tapped Leonardo DiCaprio for an advert, which is airing exclusively in Japan. Surprisingly enough, the brand has not engaged the Hollywood A-lister in a massive campaign—the highest paid actor in 2011 stars in a simple (and a bit odd) short commercial. In the ad, which is just 17 seconds long, Mr. DiCaprio first appears as a sculptor and then turns into a magician.

Coca-Cola has inspired Japanese designer NIGO to create a special apparel collection, which looks back at the history of workwear. The designer—the creator of the legendary A Bathing Ape brand and the founder of the new label Human Made,—together with Japanese iconic boutique Beams have developed a line of apparel, which mirrors the trends in the industrial fashion from the beginning of the 20th century. The new Coca-Cola x Human Made x Beams collection includes 10 pieces—a shop coat, cover all jacket, a work shirt, cap, jodhpur shorts, a sweatshirt, and four t-shirts,—created as tribute to both the vintage styles and the modern culture.

Probably, the one of the best ways to immortalize a brand is to release a book dedicated to it. This approach has been used by a range of brands including IKEA, Nivea and Coca-Cola to name but a few, and New Balance decided to join these ranks. The sportswear brand has released a book titled Let’s Make Excellent Happen, in which it explores its most successful collections of the past and highlights the upcoming Fall/Winter 2012 collection.

Blacklist’s Tendril has created a new spectacular brand film for the launch of the new edition of Nike’s CTR360 midfielder cleat, a boot designed for better ball control. The video will be displayed at Nike’s London flagship shop and stores across Europe. Recently, the company has also revealed an interactive video called Field created to celebrate its FuelBand.

For real collectors, owning something is not enough, they strive to swap their valuable items with others. This philosophy is behind new Nike’s project Nike Shoe Boxxxx in Japan, which invites the brand’s consumers to create virtual collections of Nike sneakers. The new initiative has been rolled with the dedicated app on Facebook, allowing users from around the globe to reveal their inner sneaker enthusiasts and collectors.

Perrier-Jouët champagne House has introduced a limited edition design of cuvee Belle Epoque, a first new one since the creation of its iconic anemones by French artist Emile Gallé in 1902. The Perrier-Jouët Belle Epoque Florale Edition by Makoto Azuma was last week launched in Japan, a country which has a significant historical relationship with the luxury champagne house.