Swiss jeweler Piaget has chosen its new face popular Hollywood actress Jessica Alba who is to become an ambassador for its Possession collection of jewelry. This is not the first collaboration of the jewelers with Hollywood: Piaget takes active part in cinema life organizing and sponsoring various events. Besides, products of the brand are extremely popular among celebrities. In 2010 Sienna Miller was Alba’s predecessor on the position.
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TACORI, the legendary fine jewellery designer known for exquisite platinum and diamond rings, has partnered with Holition, to create its first augmented reality application in America and the ultimate ‘try it on’ customer experience. The latest development in augmented reality technology is being unveiled during an exclusive three day launch event for the colourful new Tacori 18k925 Collection at the Bloomingdale’s Flagship 59th Street store in New York.
Enlightened Swarovski Elements, Swarovski’s world-leading product brand for precision-cut genuine gemstones and created stones, presents Gem Visions 2010, a new, bolder edition of its highly-acclaimed and much anticipated trend and design book, expertly researched and specifically targeted at the fine jewellery market.
The Van Cleef & Arpels luxury jewellery brand has stepped in the line of global companies with their own iPhone applications. Marking its centennial in 2006, the brand paid a tribute to its birthplace – a mythical and magical, enchanting city of Paris by creating a special collection “Une journée à Paris”, and also launched the application to commemorate the date and the launch of the collection.
What do you do after you have consumed a drink of your favourite brand? Just throw it into the garbage bin, right? Tamara Barker, a 40 year-old artist from the US, has another approach of handling the empty cans: she takes the used containers and creates tiny and gorgeous hand-made decorations. At her Barker’s Herbs and Heirlooms page you may find lots of artistically created unique items.