The luxury cognac brand Courvoisier has relaunched the packaging of the entire portfolio of VS, VSOP and XO expressions. The designers, the London-based studio of jkr agency, took inspiration from the architecture and artistry of the Paris Golden Age, a time of glamour, optimism and decadence.
This month sees the launch of Ocado’s new packaging design, creating a fresh identity for the brand. The new look & feel designed by jkr builds and elevates the existing Ocado brand mark, creating a distinctive and attractive design system which can work across the brand’s diverse range of own label products. This was then rolled out and implemented by the internal design team at Ocado.
One of the top-rated UK packaging design consultancies, jkr, published last December its third book about design — an observation on 25 great brands, which give us all a good lesson. This brilliant mix of thoughts, trivia, beautiful images and juicy copy titled ‘Champions of Design’ is being given away in electronic form — you can either read it onscreen or download the PDF to your desktop.