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Johnson’s Baby is encouraging experienced mothers in Australia and New Zealand to share some wisdom within the new “Mum to Mum Project.”
Johnson & Johnson is launching a new brand equity campaign “For All You Love,” aimed to tug at the heartstrings and highlight its focus on family values. The effort, developed by TBWAChiatDay, plays around the strong connections between mothers and fathers with their children and children-to-be.
The international brand consultancy Interbrand has revealed the global companies with the most eco-oriented missions and achievements in its second annual Best Global Green Brands Report, based on consumer research and performance data provided by Deloitte (data based upon publicly available information). On the dedicated page, one may find the list with a description of eco policy as well as the link to the description of environmental policy on the companies’ websites, related articles as interviews with brand leaders to get an insight into the modern eco-minded approaches and visions.
Over 200 companies have already joined the 2C˚ Challenge Communiqué, a global initiative calling on governments to take action to keep the global rise in temperatures below two degrees Celsius. The initiative was launched in cities across the world by members of the Corporate Leaders' Network for Climate Action (CLN).
Toyota (#1), 3M (#2) and Siemens (#3) lead Interbrand’s new global report, ‘Best Global Green Brands.’ In its first global report to focus exclusively on green, Interbrand, the leading brand consultancy, combines public perception of environmental sustainability (‘green’) with a demonstration of that performance based on publically available information and data.
On July 14, Johnson & Johnson launched, a five-year stategic plan for its citizenship and sustainability priorities called Healthy Future 2015.
Yesterday Johnson & Johnson announced the global sponsorship of the 2014 FIFA World Cup Brazil. The company becomes the eighth and final FIFA World Cup Sponsor.
2010 was a relatively kind year to the CoreBrand Power Ranking of the top 100 brands, with 51% having improved in Brand Power over the past year, and 58% improving since 2007. The top 10 companies in Brand Power rank are: Coca-Cola, Hershey, Campbell Soup, Johnson & Johnson, Harley-Davidson, Kellogg, Colgate-Palmolive, UPS, Bayer and American Express.