
Cuervo Cold, a Jose Cuervo’s tequila brand runs a social video campaign in Brazil. The 'Cuervo Cold. A Quick Shot of Ice Cold' campaign created by ad agency Albion is a social video...
24 November 2011

Jose Cuervo revealed new packaging for its best selling line of tequilas, Jose Cuervo Especial Gold and Especial Silver. Demonstrating its 10 generation-strong company and family motto of ancestry, prestige and tradition, the design changes reinforce the company history with an...
8 August 2011

In an ongoing demonstration of its commitment to the 10 generation-strong company and family motto—ancestry, prestige and tradition—Jose Cuervo unveiled the 2011 edition of Reserva de la Familia. The 16th installment of the limited-edition handcrafted wooden box collection is...
5 August 2011

Jose Cuervo, the world's best-selling tequila, issued a public invitation to Eliot Spitzer, the former New York Governor to enjoy a weekend of responsible festivities in Las Vegas at the CuervoGames National Finals on October 30. Outraged after hearing that he, a 1984...
25 October 2010

Big brands, both relating to Latin America and not, are gearing up for celebration of the Mexico’s bicentennial on September 16. Soon after the release of the Hennessy commemorative bottle, Jose Cuervo is...
10 August 2010

Jose Cuervo is launching a large-scale campaign called "Cuervo Games", which is to bring its "Live Legendary" tagline to life. The promotional movement is going to hit 20 American cities and find people who can literally fight for victory. The tequila brand is looking for squads...
30 March 2010

In an ongoing demonstration of its commitment to the 10 generation-strong company and family motto – ancestry, prestige and tradition – Jose Cuervo International unveiled the 2010 edition of Reserva de la Familia. This year the limited-edition handcrafted wooden box...
10 March 2010

Diageo Great Britain wants its consumers to enjoy the liquid gold in groups of friends and share the emotions with the world. The UK residents are encouraged to step into the Tequila Face campaign. ...
20 November 2009

To commemorate its 250th anniversary Jose Cuervo will represent the limited edition tequila in a gift decanter encased in an elegant wooden box.The gorgeous packaging highlights the heritage and good old traditions of 10 generations of Cuervo family, the bran's...
3 September 2009

Diageo GB has announced that Jose Cuervo Authentic Margaritas will be rolling out nationally, following successful trials across selected Asda and Tesco stores.
27 March 2009
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

